Mother's Day is coming and it's always good to remember how much of a warrior they are and try, in some way, to encourage them and help them prosper. To do this, in this article we will present some data about women entrepreneurs in Brazil and some solutions that may be useful for them. Check out!
RESEARCH ON WOMEN ENTREPRENEURS IN BRAZIL
The Instituto Rede Mulher Empreendedora carried out the IRME 8ªed Survey a few months ago, in partnership with the Instituto Locomotiva, on the condition of women entrepreneurs in Brazil. This study, carried out online, took into account the opinion of 4.180 Brazilian women over the age of 18 with their own businesses.
The data for this research, some of which we publish below, comes from the blogs Donas do Negócio and GS1 Brasil Notícias . According to the final report, among women entrepreneurs in the country:
- 82% are black;
- 98% move between classes D and E;
- 70% are mothers;
- 60% earn up to R$2.500,00 monthly;
- 17% earn more than R$5.000,00 monthly, of which 50% are from classes A and B;
- 50% (more than) have children over 18 years old;
- 50% (more than) started businesses after maternity;
- 52% do not have a CNPJ, of which 50% claim they do not have the money to pay the formalization costs;
- 92% say their business is part of their identity;
- 60% feel overwhelmed by the accumulation of domestic tasks;
- 55% undertake business out of necessity, most from classes D and E, with businesses lasting up to 2 years;
- 40% undertake due to opportunity, the majority of classes A and B, with businesses lasting up to 5 years;
- 70% have already suffered anxiety attacks.
Finally, it is worth mentioning that of the female entrepreneurs in Brazil from classes D and E, the majority have completed primary education. Meanwhile, those in classes A and B usually have completed higher education. Thus, with more information and more support, the latter have businesses with greater income and longevity.
MAIN ENTREPRENEURSHIP CATEGORIES
Also according to the IRME Survey, of female entrepreneurs in Brazil:
- 20% work in the food and beverage areas;
- 15% are from the beauty and cosmetics sectors;
- 13% work with handicrafts;
- 12% are in the clothing and accessories categories.
As can be seen, women entrepreneurs in Brazil have a greater preference for the food and beauty trade. However, there is not a huge difference in relation to the subsequent categories. One thing they have in common, finally, is the fact that the vast majority say they use the internet to carry out their work. Find out more next!
MOST WOMEN ENTREPRENEURS IN BRAZIL USE THE INTERNET TO WORK
According to the IRME Survey, 96% of female entrepreneurs in Brazil use the internet to do their work. In other words, most of them are familiar with online resources, which can be a great advantage for them to prosper in their businesses, as can be seen below. Keep reading!
SOLUTIONS
Amid this panorama of women entrepreneurs in Brazil, it is important to try to contribute, in some way, so that they can fulfill themselves professionally and financially. To make this possible, we suggest solutions such as:
- Use free tools at the beginning such as Google Sites, Loja Integrada and social networks, among other internet technologies, to promote your business and, soon after, when the business achieves scalability, migrate to paid tools, which have more benefits and greater efficiency;
- Search for support and training in institutions such as Women Entrepreneur Network Institute and Sebrae, for example;
- Research and try to make credit lines viable for women entrepreneurs, such as those provided by Desenvolvimento SP and Banco da Mulher Paranaense, among other institutions;
- Seek the support of female angel investors such as Sororitê and/or other institutions and people willing to invest in female entrepreneurs.
And more. For women who already have an advanced level of knowledge and who already have investors, it is essential to also seek help in creating online stores and advertising projects.
Finally, taking advantage of the opportunity to create and promote an online store, seek support from Agência e-Plus. Agência e-Plus is certified in the best e-commerce and digital marketing platforms on the market, such as VTEX, Wake Commerce, Shopify Plus, Nuvemshop, RD Station, deco.cx, Google Ads, Meta Ads, and Linx, for example.
Over the past 10 years, e-Plus Agency has developed projects for numerous women entrepreneurs, such as the Empório Quatro Estrelas and Ela Decora stores in Portugal, Spain, Costa Rica, Argentina, Colombia, Ecuador, Brazil, and other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation via messaging app right now:
