The online t-shirt market is highly competitive, so differentiation is essential for success. In this context, Autêntica Retrô managed to stand out by manufacturing and selling retro t-shirts wholesale. But in the midst of the Covid-19 pandemic, everything changed. The company director adopted the Nuvemshop platform for online retail and thus discovered a new and thriving source of income for the company. Learn more about this case study below!
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DISCOVER AUTHENTIC RETRO
Autêntica Retrô is a company that manufactures and sells retro t-shirts with a focus on sports, especially football. Founded in 1980 in the city of Belo Horizonte, in the state of Minas Gerais, by the Almeida family, the brand survived for more than 40 years selling its products only in physical wholesale (B2B).
- As soon as you can click on “Football stores” and discover the e-commerce sites of Brazilian champion clubs!
In 2016, the Almeida family launched an institutional website, but it was not taken seriously as a sales channel. However, the Covid-19 pandemic undermined wholesale trade, forcing the Almeidas to look for solutions.
It was at this moment that Igor Almeida Silva, the owner's son, realized that many businesspeople who bought Autêntica Retrô t-shirts were managing to make a profit in online retail. So, he decided to enter this market as well.
Indeed, in 2022, Igor began to pay more attention to the company website. He wanted to move away from the institutional aspect of the website and focus on online commerce. The Nuvemshop platform played a key role in this change. Keep reading to learn more!
THE RETRO AUTHENTIC PROJECT WITH NUVEMSHOP
The project by Autêntica Retrô with the Nuvemshop e-commerce platform was to transform the company's old institutional website into an online store capable of selling retro soccer jerseys to online consumers throughout Brazil. In the next section of this post , you will learn about the solutions implemented in this project. Stay tuned!
SOLUTIONS
Among Nuvemshop’s solutions for the Autêntica Retrô project we can mention, for example:
- Consumer Relations Platform Headless: Nuvemshop is a headless e-commerce platform, with which it is possible to conveniently integrate third-party tools, facilitating the evolution of the virtual store;
- template semi-ready: Autêntica Retrô made use of a Nuvemshop semi-ready theme. This way, it was only necessary to customize the theme according to the brand’s demands;
- Shipping: Nuvemshop was integrated with the shipping solution Mandate. Thus, Autêntica Retrô achieves more economical shipping and a better delivery experience for the end consumer;;
- Payment: several payment solutions were implemented, such as Pagar.me and Nuvem Pago, which offers fee exemptions for online sales;
- Targeting: use of the Nuvemshop database to understand the target audience and, in addition, to segment ads.
Autêntica Retrô integrated other solutions such as ERP Bling, for example, into its online store on the Nuvemshop platform. She also invested in paid traffic via Meta Ads, thus generating more visits to her online store with the aim of increasing the conversion rate. The results were excellent, as can be seen below. Continue reading!
RESULTS OF THE RETRO AUTHENTIC PROJECT WITH THE NUVEMSHOP
With Nuvemshop, Autêntica Retrô quickly went from a zero e-commerce to a B2C virtual store with 9 employees, and with famous clients such as musician Andreas Kisser and former football player Reinaldo. The brand's e-commerce yielded:
- 580% increase in sales in 2022;
- R$500.000,00 per year of revenue;
- R$250.000,00 in revenue in the last quarter of 2022;
- 250 monthly orders on average;
- 13 thousand visits per month to the online store;
- 28.000 (more than) followers on Instagram (2024 data).
As part of the project to activate its online store with Nuvemshop, Autêntica Retrô upgraded from the Free plan to the Impulso plan. The plan was to move to the Escala plan as soon as possible. In the end, the online store became the company's main sales channel. It was worth implementing!
HOW TO IMPLEMENT A PROJECT WITH NUVEMSHOP?
To implement an e-commerce platform with Nuvemshop, rely on the support of Agência e-Plus! Agência e-Plus has been Nuvemshop certified since 2023 and is therefore qualified to create, migrate, integrate, test, configure, design , redesign , upgrade , evolve , scale, promote, and manage projects with this technology. In addition, it also provides training, advisory, and consulting services for you, the merchant, and your employees.
With more than 11 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Wahl Clipper, Pierre Cardin, Speedo and Le Coq Sportif, for example, in Portugal, Spain, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. So do like these smart brands that have already hired the e-Plus Agency! Click the button below and start a conversation with our team right now:
