Meta Ads, an advertising tool that allows you to display ads on social networks like Facebook and Instagram and direct people to messaging apps like WhatsApp and Messenger, may be just what your e-commerce business needs to increase sales. Companies in all niches have already discovered the potential of this advertising platform and achieved success with it. The pharmaceutical company Bayer Brazil, for example, achieved incredible results by advertising a product for use on babies. Follow this success story below!
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HISTORY OF BAYER BRAZIL
Bayer Brasil is a subsidiary of the German multinational pharmaceutical company, Bayer, famous for its slogan "If it's Bayer, it's good" and for products such as Aspirin and Redoxon. This multinational company emerged in history in 1863 and has had a presence in Brazil since 1896, for over 100 years.
In Brazil, Bayer currently has 26 research, manufacturing, chemical and office units in different cities and states. In total, a battalion of more than 6.500 employees work at the company's facilities in the country.
Globally, Bayer has a product catalog in three distinct areas. In the agricultural sector , for example, it produces everything from crop protection items and seeds to digital solutions . Meanwhile, in the consumer health sector, it manufactures over-the-counter medications.
In the pharmaceutical sector, the company also produces medicines, but for consumers with a medical prescription. These medicines include treatments for oncology, cardiorenal disease, ophthalmology, radiology and hemophilia, for example.
Recently, the multinational company needed to promote one of its over-the-counter products and, to that end, used the advertising tools of the Meta Ads platform . Read the next section of this article to discover more details about this project!
BAYER BRAZIL'S PROJECT WITH THE META ADS PLATFORM
Bayer Brazil's project with Meta Ads involved promoting Bepantol Baby diaper rash cream. But it wasn't just that. Beyond promotion, the idea was to create an association between the Bepantol brand and the theme of baby skincare. Keep reading to learn about the solutions behind this project!
Traffic Management
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SOLUTIONS
To carry out its Bepantol Baby marketing project, Bayer Brazil used several solutions from the Meta Ads platform, including, for example, Instagram Reels click ads for WhatsApp.
In these ads, the company launched engaging full-screen videos inviting parents to send pictures of their babies to Bayer's WhatsApp. Once on WhatsApp, a bot transformed the baby images into audiovisual content with the hit song Bepantol. In addition, the campaign included a personalized video offer featuring the baby's image and a link directing to the Bayer store (which, interestingly, uses the VTEX platform ). You can see the results in the next section. Read on!
- Read too: "MetaBusiness Suite"
RESULTS
Through its Meta Ads campaign, Bayer Brazil managed to get hundreds of parents to share videos of their babies with the Bepantol Baby soundtrack on their social media . In addition, a large number of them tagged the Bepantol Baby account.
Now, to demonstrate some results in numbers, according to data from Meta , Bayer Brazil obtained the following with the campaign:
- 10,8 point increase in ad recall;
- 7,2 times more campaign recognitions compared to the regional average;
- 4,7 points growth in brand association.
Meta Ads solutions, therefore, fulfilled the objective of Bayer Brazil's project. In short, these solutions are proving extremely useful for companies that want to increase brand recognition and association in the market. Just like Bayer, by using these solutions in your e-commerce, you, the merchant, can also reap great results. Learn how to do this below!
HOW TO ADVERTISE WITH META ADS?
To generate paid traffic for your e-commerce using Meta Ads platform solutions, rely on the support of Agência e-Plus! Agência e-Plus holds the Meta Media Buying Professional certification and is therefore qualified to create, implement, test, configure, scale, and manage projects with this technology. Furthermore, it provides training, advisory, and consulting services for you and your employees.
With over 10 years of experience, e-Plus Agency has completed more than 400 major e-commerce and digital marketing projects for companies such as Loja Prohall, Miess, Rede Torra, Tintas MC, Wahl Clipper (Latin America), Embelleze (Europe), Utilplast , and Clóvis Calçados, for example, in Costa Rica, Spain, Portugal, Ecuador, Argentina, Colombia, and Brazil, among other places. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation with our team via messaging app right now:
