Small online stores can have some advantages by employing anonymous users to advertise them
Owners of small online stores in the United States are paying anonymous users to promote their e-commerce businesses on social media instead of hiring celebrity digital influencers . This trend is the subject of the article " Posting Instagram Sponsored Content is the new summer job " in The Atlantic.
According to the aforementioned article, American teenagers usually do freelance work during their summer vacations. Generally, they work as caretakers, packers and in other light activities, which earn them some money. Now they can also perform sponsored content service on social networks such as Instagram for various e-commerces.
How are small US online stores recruiting young people to advertise them?
Small North American online stores hire young people to advertise them on Instagram
As reported by The Atlantic, small North American online stores get in touch with teenagers through the social network's messaging application. Sometimes, it is the teenagers themselves who come into contact with the companies. In any case, payment arrangements and disclosure conditions are made online. Rarely is a document signed. Most contracts are made informally.
The article cites at least three small e-commerces that have hired anonymous users, they are:
• Boogzel Apparel (trade of clothing for young people);
• Doux Lashes (false eyelashes trade);
• Icewise (sunglasses, phone cases and backpacks).
Basically, having a public Instagram account is the first requirement that companies look for before hiring a young advertiser. Also, the teen needs to have at least 1.000 followers.
Soon after, with the work done, companies pay from $5,00 to $50,00 per post for anonymous versus a minimum of $150,00 for more renowned digital influencers. Finally, payments are made via PayPal.
Advantages for Anonymous Advertising Small Virtual Stores
Adolescents who have worked in the field revealed the following advantages, according to the aforementioned article:
• The service does not require hours of dedication. Just publish a store post;
• Can be done by teenagers who need to study full time;
• Allows you to learn new skills such as Marketing, photo editing, etc.
But it's not just young people who benefit from it. Small e-commerces also have benefits. Check it out below.
Advantages for small online stores
By hiring anonymous advertisers, small burgeoning online stores, which can also be called e-commerce startups, can:
• Test the viability of certain products on the market cheaply;
• Obtaining feedback from the target audience more naturally;
• Knowing the honest opinion of the public instead of buying testimonials;
• Get better publicity, as young people trust recommendations from friends.
Besides, it's not bad to get a few thousand likes for just a few dollars instead of hiring big media commercials for a fable.
Can small virtual stores hire teenagers in Brazil?
In Brazil, child labor is prohibited. Law 10.097/2000 states – among other things – that:
• Minors under sixteen years of age are prohibited from working, except in the condition of apprentice, from the age of fourteen.
• The minor's work cannot be carried out in places that are harmful to their training, physical, psychological, moral and social development, and at times and places that do not allow them to attend school.
So, according to this law, the hiring of teenagers in our country can only be done through formal means. It leaves no room for freelance work. However, it is known that there are many teenagers and even children who work in Brazil. For example, small actors who act on major TV channels and/or as models.
Therefore, before hiring a teenager for occasional jobs such as promoting an online store on social media, consult a good lawyer to find out if it's possible and how to proceed.
