Marketplace Agro refers to e-commerce websites that bring together farmers, consumers, suppliers, distributors, wholesalers, and retailers, among other groups, who can buy and sell inputs, services, machinery, and products produced in the field to each other. It's a new business model that is increasingly attracting entrepreneurs.
In Brazil, according to McKinsey research cited on Canal Rural , there has been a 71% increase in the number of farmers using digital tools in their businesses in recent months. And, according to data compiled by the FCamara blog , the implementation of marketplaces was 7% higher among Brazilians than among agricultural entrepreneurs of other nationalities.
To operate in the agricultural marketplace , entrepreneurs must first understand that there are basically two ways to do it. That's exactly what we'll explain next. So, keep reading and stay informed!
MARKETPLACE AGRO: ACT LIKE IN OU OUT!
Whether in agriculture or any other market, there are two ways to operate in the marketplace , see below:
- Marketplace in: in this business model you, a rural entrepreneur, create a website of e-commerce and allows third-party companies to sell products within it. Works as a shopping online. In this case, you earn commissions every time one of them sells something within your website;
- Marketplace out: here, instead of being the owner of the website, you act like seller, that is, as one of the sellers in the website from another company. You can sell your products using the payments, marketing and even delivery infrastructure of marketplace from another entrepreneur.
Regardless of whether you're online or offline , an agricultural entrepreneur operating within the Agro marketplace can gain several advantages. In the next section, we'll address this very topic. Keep reading and discover the potential of this tool!
ADVANTAGES OF MARKETPLACE AGRO
Among the advantages of the Agro marketplace , we can mention, for example:
Marketplace in:
- Earn commissions on each sale made by other companies in your website;
- Greater integration between producers and consumers, which increases sales opportunities;
- Collection of data on the Agro market, increasing insights and improving decisions;
- Expansion of product availability, which generates greater demand for your product website;
- Possibility of increasing the base of selling and, in this way, generate more and more sales.
Marketplace out:
- In-person website of e-commerce and the infrastructure of large marketplaces Agro;
- Access to the large audience of consumers who visit sites of Agro;
- Cost reduction, especially with Marketing;
- Support for using tools and services marketplaces where you intend to work;
- Possibility of building a good online reputation and thus expanding your business.
As you can see, there are many advantages to both having an agricultural marketplace and selling on other companies' agricultural marketplaces . Oh, and remember, you can operate in only one way or, if you prefer, in both at the same time. Check out some examples below!
MARKETPLACE AGRO: EXAMPLES
Here are some examples of successful agricultural marketplaces in Brazil:
- Agromulher: bigger marketplace Agro aimed at Brazilian farmers;
- Camping: aims to democratize e-commerce among rural entrepreneurs;
- My CEASA: aims to ensure that farm products are sold in a practical and safe way.
Note that the agricultural marketplace is already a reality in Brazil and has great growth potential. Take advantage of this favorable period and join this business model. Start planning and implementing it right now!
HOW TO IMPLEMENT ONE MARKETPLACE AGRO?
To implement an agricultural marketplace , rely on the support of Agência e-Plus. Agência e-Plus is certified in the largest and best e-commerce platforms on the market focused on building marketplaces , such as VTEX, Shopify Plus, Wake Commerce, Nuvemshop, and Linx Commerce, among others. Therefore, it is qualified to plan, develop, migrate, integrate, configure, test, evolve, scale, redesign , promote, and manage projects with these technologies. In addition, it provides consulting, advisory, and training services for you, the agricultural entrepreneur, and your employees.
With more than 10 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Digital Marketing projects for companies in Portugal, Spain, Costa Rica, Colombia, Argentina, Ecuador and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
