Have you ever used Meta Ads tools to promote your e-commerce? Because Shoulder, a brand that operates in the Women's Fashion category, did this and obtained an excellent Return on Advertising Spend (ROAS), among other great results. Follow this success story with us! Keep reading!
DISCOVER SHOULDER'S HISTORY
Shoulder was founded in 1980 by businessman Hélio Majtlis. Initially, the company opened its doors as a manufacturer of denim overalls. Later, it ventured into retail, opening physical stores . Today, it also operates in e-commerce.
Specializing in women's fashion, Shoulder sells clothing in sizes 34 to 48 for women aged approximately 18 to 55. The company's clothing is durable, of good quality, and designed for women living in urban areas.
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Currently, the company has over 50 physical stores and aims to reach more than 100 by 2026 throughout Brazil. In addition, it sells its products via WhatsApp and through an online store operating on the VTEX platform.
Constantly growing, Shoulder had a revenue exceeding R$700 million in 2023, representing a 100% increase compared to 2019 and 30% more than the revenue in 2022. According to an article on the EXAME portal , the goal is to surpass R$800 million in 2024.
In 2023, Shoulder invested R$7 million in marketing to increase brand awareness and sales, as well as strengthen its digital presence. To achieve this, the company is primarily using Meta Ads advertising tools. Learn more below!
SHOULDER’S PROJECT WITH THE META ADS PLATFORM
Shoulder's project with Meta Ads consisted of creating advertising campaigns aimed at increasing the brand's online presence. The company's directors want Shoulder to be more remembered by consumers across the country. The ultimate goal, of course, is to increase sales. See below for Meta Ads ' solutions to achieve this!
SOLUTIONS
To increase brand awareness, Shoulder invested in a branding and performance strategy . This strategy was driven by an advertising campaign conducted through the Facebook, WhatsApp, and Instagram paid traffic platform, Meta Ads.
Traffic Management
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To that end, two videos were developed in a 9:16 aspect ratio, which were integrated into ads on Facebook Stories and Reels , and especially on Instagram. The idea was to improve communication with consumers and accelerate purchasing decisions. In addition, Meta's audience segmentation and expansion features were used. The results were excellent, as can be seen in the next section of this article. Keep reading!
SHOULDER PROJECT RESULTS WITH META ADS
With Meta Ads advertising solutions, Shoulder achieved:
- 28% increase in ROAS;
- 23% reduction in cost per customer acquisition;
- 11% increase in optimization rate via Thruplay on Facebook;
- 5% more views per video.
In effect, Shoulder achieved a higher return on advertising investment, reduced costs, and increased ad engagement . It also broadened brand awareness and generated more sales. In short, objectives fully met.
See how Meta Ads gave Shoulder greater communication power? Maybe that's what your online store needs right now. You have the opportunity to do it easily, check it out below!
HOW TO PROMOTE YOUR E-COMMERCE WITH META ADS?
To promote your e-commerce business with Meta Ads, rely on the support of Agência e-Plus! Agência e-Plus holds the Meta Media Buying Professional certification and is therefore qualified to create, configure, test, optimize, monitor, perform, and manage paid advertising campaigns on Instagram and Facebook. In addition, it provides advisory, consulting, and training services for you, the merchant, and your employees.
With more than 10 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Marketing projects for companies such as Xerox, Pirelli and Pierre Cardin, for example, in Portugal, Spain, Costa Rica, Ecuador, Colombia , Argentina and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the button below and start a conversation with our team of developers via the messenger app right now:
