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Meta Business Suite: what is it and how to use it in your e-commerce?

By Tiago Moraes 3 minutes reading
Meta Business Suite: what is it and how to use it in your e-commerce?
Meta Business Suite brings together resources for managing your company's actions on Facebook, Instagram and Messenger. Image: @becomepopular, @pixabay
Meta Business Suite brings together resources for managing your company's actions on Facebook, Instagram and Messenger. Image: @becomepopular, @pixabay

Meta Business Suite is a platform that allows you to manage your company's actions on Facebook, Instagram and Messenger. Intuitive and free, it can be very useful for promoting e-commerces like yours.

By bringing resources together in one place, the Meta Business Suite saves companies greater time. In addition, it makes it possible to connect with more consumers, which in the end can provide better results for your business.

KEY FEATURES OF META BUSINESS SUITE

Meta Business Suite has several interesting features to promote e-commerce. Check out some of the solutions of this tool below:

Publishing on multiple platforms:

Publish or schedule posts in your Facebook and Instagram feed and stories without, however, changing your account. This way, get more practicality and time saving when promoting your content.

Practical inbox management:

In a single dashboard you can read and respond to messages and consumer comments made on Facebook, Instagram or Messenger. In addition, you can create automatic responses.

Creation of boosted ads and publications:

With Meta Business Suite, you can generate paid traffic for your e-commerce site. That is, you can boost a post to get more people to see it. Additionally, you can also create ads for Facebook and Instagram.

Monitoring reports and obtaining insights:

See reports such as the performance of your fanpages on Facebook and Instagram, the investment of your ad account and the engagement with the content of your publications, among others. Get valuable insights for improvement.

Video: How to keep social networks like Facebook and Instagram attractive for e-commerce

In addition, from the Meta Business desktop platform you can access other Facebook tools such as ad and commerce managers. That is, more practicality to deal with your company's actions on Facebook, Instagram and Messenger.

  • As soon as you can click Shoulder and discover a Meta Ads success story!

HOW DO I USE THE META BUSINESS SUITE?

To use the Meta Business platform, you first need to create a fan page for your e-commerce business . Then, access Meta Suite on your desktop . Alternatively, you can access it via Android or iOS . Finally, connect your fan pages to the platform and start using it.

Remember, if you have any questions, you can always count on the Digital Marketing advice from Agência e-Plus. Agência e-Plus is a certified Meta Media Buying Professional, ensuring you're in good hands. Click the button below to start a conversation with our team right now via our messaging app:

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