Reliable e-commerce is one in which consumers can make purchases with peace of mind, as they know that they will not be deceived during payment, that advertising reflects the actual conditions of the products and that deliveries will be made on time, among other factors.
RELIABLE E-COMMERCE: 4 ACTIONS TO INCREASE YOUR CREDIBILITY
To have a reliable e-commerce, perform the following actions:
Present your credentials:
Inform consumers of your company's legal details and contact information. Mention, for example, the corporate name, the CNPJ and the address of its physical stores and/or its head office. Also, provide phone numbers, email accounts, contact forms and chats.
Provide security:
Protect the data of consumers who access and purchase from your online store through features such as SSL encryption , "password strength" to restrict weak passwords, anti-fraud technologies like those from Konduto , etc. This can create a sense of trustworthiness among consumers.
Advertise without exaggeration:
Don't overdo it when describing products. If you want to have a reliable e-commerce, then inform what the product really is, without exaggeration. If the customer perceives that a function or feature has been increased, he will see your e-commerce as misleading.
Delivered on time:
I don't think there's anything more stressful for a customer than buying a product online and not receiving it on time. Therefore, if you cannot deliver in three days, stipulate four, five, six days or more, as many as necessary. Delivering on time increases your score as a reliable e-commerce.
Finally, eliminate all points from your e-commerce that could cause distrust in consumers. In this way, the credibility of your online business will gradually increase over time, making consumers increasingly see you as a reliable e-commerce.
As soon as you can, click on " Credibility in e-commerce " and learn how to increase it!
