2 e-commerce platforms that are winning Brazil and the world

One of the first considerations for someone like you thinking about implementing e-commerce is precisely which e-commerce platform to choose to bring an online store to life. In this post, I present two options:

Vtex e-commerce platform

Founded in 1999, Vtex is today a Brazilian multinational company in the cloud commerce sector. In 2017, it was the first company of its kind in Latin America to be listed in Gartner's Magic Quadrant , the world's leading technology report.

Currently, the Vtex e-commerce platform is used by more than 2 small, medium and large companies located in more than 50 countries, including Coca-Cola, O Boticário and Sony.

• VTEX platform. What is it and what makes it different?
• Rakuten Pay is made available for integration with other e-commerce platforms
• Rakuten Expo 2017 addresses entrepreneurship and e-commerce in São Paulo
• TikTok Marketing: why use it to promote your e-commerce?
• 10 global brands that use the Vtex e-commerce platform

The Vtex system is characterized by the ease it provides to front-end professionals when creating and customizing online stores. It supports CSS, HTML, and JavaScript code, enables omnichannel integration, features SmartCheckout® , scalability, marketing and remarketing resources, among other things. Read “ 8 differentiators of the Vtex e-commerce platform ” and “ 5 reasons to create an online store with the Vtex platform ” to learn more.

Rakuten Genesis e-commerce platform

Japanese multinational founded in 1997, Rakuten currently has a battalion of 14 employees working in the fields of digital content, communication, fintech, internet and e-commerce services in around 29 countries.

Like Vtex, Rakuten has a vast list of small, medium and large customers. It serves, for example, Panasonic, Le Postiche, Adidas, Nike and Lenovo, among other companies.

Their most customizable e-commerce platform, known as Rakuten Genesis, offers high practicality for creating online stores, an omnichannel system, integrated logistics, easy marketing campaign creation, and marketplace integration, among many other features. Access the articles " How does the Rakuten Genesis e-commerce platform work? " and " Rakuten Brazil wins award for best national e-commerce platform " to learn more.

Both Vtex and Rakuten offer excellent tools and resources not only for creating an online store , but also for managing that business over time. Therefore, make your comparisons, choose the best system for your project, and get to work!