And TikTok, huh? Can this social network help to promote your e-commerce? Is it worth investing in TikTok Digital Marketing? Judging by the mood of its users, the answer is a resounding “yes”. So let's see if this holds true in the real world.
But first, just to provide some context, TikTok is a social network that emerged in 2016, an initiative of the Chinese company ByteDance. In September 2021, it reached the milestone of 1 billion active users, according to data from Poder360 , thus becoming one of the few to achieve such a feat.
On TikTok, users can create and post videos and ads that are 15-60 seconds long. “Poisoned” with an addictive algorithm, these videos have conquered more and more people around the world, especially in countries like the USA and Brazil.
In 2020, according to an article in Isto É Dinheiro , TikTok users spent 21 hours a month on this social network. Meanwhile, Facebook achieved 17 hours of engagement per month, meaning 4 hours less. This alone is a good argument for using TikTok Marketing. But that's not all. There's more, check it out below!
WHY DO TIKTOK MARKETING FOR E-COMMERCE?
If you still don't do TikTok Digital Marketing for e-commerce, then I think you should start rethinking this question. I would promote my e-commerce today on TikTok, because this social network:
Has a growing audience:
In 2021, TikTok surpassed the 3 billion download mark, according to a Tecnoblog article . This made the social media app the seventh most downloaded of the 2010s. If the audience grows like this, it means its users are very enthusiastic. And believe me, advertising and selling in a highly enthusiastic environment is much easier.
Covers all income brackets:
According to a Pew Research study , 22% of people earning less than $30 and 29% of those earning between $30 and $49 a year use TikTok. Additionally, 20% of those earning between $50 and $74 and 20% of those earning more than $75 a year also use it.
Generates high consumer spending:
Consumer spending on this social network exceeded US$2,5 billion worldwide in 2021, according to data from Sensor Tower , a feat only achieved by Tinder, Netflix, YouTube, and Tencent Video. This is also why TikTok digital marketing for e-commerce is a good idea.
It has a high engagement rate for influencers:
According to a study published by Upfluence and cited by Influencer Marketing Hub , the engagement rate of small influencers on TikTok is around 18%, compared to 3,86% on Instagram and 1,63% on YouTube. Therefore, if you already work with influencers to promote your e-commerce business, TikTok could be your next goldmine.
It has a great rating:
The TikTok app is one of the highest-rated apps today. In the US alone, for example, it received 88% positive reviews, according to Sensor Tower . This proves that people are really enjoying this social network. So, how about riding this wave of popularity by doing TikTok marketing for e-commerce? It's worth a try.
HOW TO DO TIKTOK MARKETING
The first step to promote on TikTok is to create a profile for your company within this social network. Introduce your business and include a link directly to your online store. Publish videos and captivate your audience.
To do marketing on TikTok, you must register on the TikTok for Business platform . There you can access the social network's paid advertising system, TikTok Manager. Create video campaigns and direct consumers to your e-commerce site.
By advertising on this social network, you can reach a young audience, used to shopping online. In addition, the ad management platform makes it easy to segment the audience, according to your strategy. Take a test!
- As soon as you can click on “TikTok Ads” and learn to promote your online store on the short video social network!
