Rakuten Digital Commerce Genesis is an e-commerce platform developed by the internet services company Rakuten, founded in Japan 20 years ago and currently present in more than 29 countries, including Brazil.
The Genesis platform features several modern resources that will help you, the entrepreneur, create an online store with high potential for development and growth in the short, medium, and long term. It includes:
• Resources for producing dynamic, responsive , and customizable layouts , enabling the creation of an e-commerce website with the colors, symbols, formats, and general patterns of your e-commerce business;
• Security and stability to support a high number of simultaneous visitors making purchases at the same time in your online store, and scalability to accommodate the gradual growth of your business;
• Administrative panel with intuitive buttons, which enable easy and fluent navigation. Providing reports and statistics that will help you to monitor and manage your virtual store with practicality;
• Resources for creating alternative sales channels or extensions for your virtual store, such as hotsites and special stores, which you can use to reach all types of target audiences more easily;
• Integrated logistics with the postal service and multiple transport companies, and various freight systems and other related services so you can win over your customer with faster and safer delivery;
• Integration with the Rakuten marketplace and other well-known marketplaces , where you can sell your products and manage all operations from a centralized dashboard;
• Multiple payment systems such as those that can be made with installments, registered bank slips and credit cards, among others, so that you can close sales with any and all consumers;
• A variety of marketing resources , such as those encompassing SEO techniques and product promotion modules, so you can advertise and sell more quickly and easily;
• Payment system that makes purchases possible with a single click on a single page, which allows you to force your consumer to make impulse purchases;
• Omnichannel module that allows you to integrate your virtual store with your physical store, a procedure that will allow you to make sales in the physical store with home deliveries or sales in the virtual store with deliveries in the physical store.
In short, Rakuten Genesis is a modern and complete e-commerce platform, ideal for an e-commerce implementation like the one you are preparing and plan to do soon. Finally, I would like to mention that the E-Plus Digital Marketing agency team is certified to create online stores with the Rakuten Genesis platform and has already produced a project, the Cavenaghi project , using this system. It's worth checking out!
Important update : Rakuten's e-commerce facilities in Brazil were acquired by the Ten Oaks Group at the end of 2019. Therefore, the Japanese company's technologies are now being called Gencomm in Brazil. Click on " Gencomm " to learn more about the new brand!
