For someone like you who already has or plans to have an online store, it's very important to know what SEO is. SEO is an acronym for Search Engine Optimization , which in Portuguese means Otimização para Sites de Buscas (Optimization for Search Engines). Learn more below!
How search engines work
Search sites, also called “search engines”, “search engines” and/or “research sites” are those in which Internet users type a keyword or phrase about products, services or various subjects about which they intend to ask questions, make comparisons, get to know them better, etc., and in response they receive page indications.
Right after an internet user performs a search, the page results appear on what are called Search Engine Results Pages (SERPs) . SERPs rank website pages according to their relevance to the user. This page ranking process on SERPs is done automatically by an algorithm.
Meet some search engines
These are, for example, notorious search engines:
- Google Search;
- Yahoo Search;
- BingSearch.
It's worth noting that Google is currently the leading search engine. According to 2023 data from Statcounter , Google holds over 91% of the global search engine market. Therefore, SEO optimization for online stores should primarily consider Google.
WHEN IS A PAGE OPTIMIZED?
A page is optimized for search engines like Google when the search engine algorithm ranks it at the top of the SERPs after searches made by internet users. If, for example, your online store sells TVs and your Samsung TV page appears among the first placed in the SERPs, then you know that there is good SEO work behind it. But why is this so important? This is what we will see later.
- Access and also read the article “Ubersuggest“. In this way, learn how to extract data for your SEO campaigns.
LOOK AT THE GOOGLE ALGORITHM
Given that Google is the main search engine on the market today, you must always keep an eye on changes to its algorithm. The Google algorithm receives periodic updates, which change the search engine's SEO rules.
These updates can result in certain online stores and blogs having their pages ranked better, thus generating more visits. But the opposite can also occur, that is, pages can rank worse, drastically reducing visits and sales.
Therefore, it is important to keep an eye on Google algorithm updates. It is necessary to unveil the main changes in SEO rules in each of them in order to adapt the pages of your online store and your blog efficiently.
- As soon as you can click on “Google updates” and discover the main ones since 1998!
IMPORTANCE OF SEO
The importance of SEO lies in the fact that product pages that rank higher in search engines receive more clicks. According to a study by IMN , online stores at the top of search results receive 21% of clicks. From the second position onwards, the percentage drops to less than 11%.
Anyway, the more at the top, the more visitors and the greater the chances of converting sales. captain?
Now you must be wondering: how do I optimize my online store? Now, through On-Page SEO and Off-Page SEO, which are subjects of the next topic. Keep reading!
- Access and also read the post “Difference between SEO and SEM".
WHAT IS ON-PAGE SEO?
In e-commerce, On Page SEO concerns a set of optimizations carried out on the product pages of your online store. Furthermore, they can be applied to the content pages of your e-commerce blog. They are, therefore, internal optimizations. Among these optimizations I can mention, for example:
- The periodic publication of rich content, whether in the format of posts on the blog or descriptions on product pages;
- Insertion of External Links, for other companies, in each post blog, because this type of link reinforces SEO and can generate the desired results backlinks;
- The insertion of keywords throughout the blog and online store content (mainly on product pages);
- Inserting the appropriate keywords for each page in titles, subtitles, internal tags, abstracts, descriptions, images, etc.;
- Care with readability, which must take into account factors such as the use of keywords, linking words, diagramming in F standard, etc .;
- The page loading speed, which must be less than 2,5 seconds. Remembering that this item can be optimized through CMS and DXP deco.cx;
- Creation of a network of exclusive links internal across blog-posts and product pages, for example.
Tip for applying On Page SEO
Therefore, to create online stores, opt for modern platforms like VTEX , which allow for good on-page SEO. And if your e-commerce blog is on the WordPress platform, install a plugin like Yoast SEO to help you with the process.
WHAT IS OFF PAGE SEO?
Unlike on-page SEO, off-page SEO optimizations are performed externally. In other words, off-page SEO primarily aims to capture links from other websites to your online store and e-commerce blog. These links from third parties are called backlinks . And the process of acquiring backlinks is called link building.
Backlinks are like a vote that another company gives to your online store or blog. Search engine algorithms interpret this vote as a testament to the page's quality. Therefore, they tend to rank pages with more backlinks in better positions, closer to the top or even at the very top of the SERPs (Search Engine Results Pages).
- Access and also read the post “E-commerce cross-border operation ”. Read, therefore, 10 tips to start selling abroad.
Building links and backlinks
In addition to link building , the Off-Page optimization process takes into account the proper construction of links . That is, links should preferably be created based on the most relevant keyword for the receiving post or product page.
Ultimately, Off Page SEO is fundamental to any and all SEO strategies. Marketing teams, however, often neglect Off Page Seo and this is a big mistake. Working on off-page SEO is essential to gain credibility in the online community and, consequently, better ranking in the SERPs.
WHAT IS INTERNATIONAL SEO?
International SEO involves the application of SEO techniques (both On Page and Off Page) aimed at positioning your online store and e-commerce blog in search engines in other countries. To do so, you must invest in:
- Translation of content into the languages of the target countries;
- Adequacy of the Country Code Top-Level Domain (extension that the sites have in each country);
- Creation of exclusive links internal, external and backlinks.
In this scenario, the general trend is to translate content via plugins , that is, automatically. However, it's worth remembering that plugins don't always do a perfect job. They often don't recognize slang and expressions, which interferes with how keywords are translated.
Therefore, in addition to not having the expected impact in terms of SEO, incorrect translations made by plugins can harm your brand, among other problems. It's also worth noting that, after the October 2023 Spam Update , Google's algorithm may consider texts translated with automatic tools without human review as spam , potentially leading to penalties and a drop in SERP rankings . Therefore, it's best to seek a professional translation service.
GOOGLE SEO: 10 FACTORS THAT IMPROVE YOUR VIRTUAL STORE Ranking
These are factors that improve the ranking of your online store and your product pages in search engines such as Google:
- Direct visits made by internet users, which demonstrate the good credibility of your brand;
- The time that internet users spend on the website (the more, the better);
- The number of pages per 30-minute session (the more, the better);
- The total of backlinks (external links pointing to your online store);
- The size, completeness and relevance of the content (the more complete, the better);
- The security of the e-commerce website, especially that which can be obtained through SSL certification;
- Charging time (the shorter the better);
- Responsiveness (ability to adapt to different screen sizes and formats);
- The authority of the page (relevance that the page has for internet users);
- Proper use of keywords.
There are a number of steps you can take to improve these 10 factors. In factor 1, for example, it's crucial to invest in strengthening your e-commerce brand . This way, you can generate more direct visits.
WHAT IS SEO MARKETING AND HOW TO APPLY IT?
SEO Marketing is a set of integrated strategies aimed at the complete optimization of a website, which in our case is your online store and e-commerce blog. These strategies can be implemented by an in-house team. However, this will require office rental, computer purchases, software rental , team training, and maintenance, among other costs. Well, that's not very productive.
- To learn more, click on “SEO for online store” to read a post complementary.
However, there is a solution to all these expenses. You can hire the SEO services of Agência e-Plus. Agência e-Plus already has the computers, software , and trained staff. Therefore, all you will need to do is pay for the marketing campaigns and the agency's fees. It's that simple!
Learn more about the e-Plus Agency!
e-Plus Agency has over 10 years of experience. It holds certifications in essential e-commerce and marketing tools for SEO, such as deco.cx, VTEX, RD Station Marketing, and E-goi. Furthermore, it is proficient in platforms like SEMrush and Google Analytics, among others. It also boasts the biggest SEO success story in e-commerce, that of Rede Torra , which recently became the fastest online store in Brazil, ahead of Amazon, Mercado Livre, Magazine Luiza, and other major players.
Therefore, if you are thinking about what SEO is and how it can be useful for your e-commerce, hire the e-Plus Agency to help you. To do this, click the button next and start a conversation via the messenger app:
