In e-commerce, internal links, also called interlinks, are shortcuts that allow consumers to navigate from one page to another within a virtual store, marketplace or e-commerce blog, for example.
Because they are simple, interlinks may seem superfluous. But on the contrary, if used well, they provide a number of advantages for an online business like yours. Well, read on and find out more about it!
ADVANTAGES OF INTERNAL LINKS IN E-COMMERCE
Fundamental in e-commerce blogs, virtual stores, hotsites and other e-commerce sites, internal links enable actions such as:
- Send links from the e-commerce blog to the sales pages of your virtual store and thus increase their relevance in the results of search engines such as Google;
- Drive readers of your e-commerce blog to the sales pages of your online store. In this way, you can put consumers one step away from shopping;
- Optimize the indexing of sales pages and posts in search engines. Google, for example, crawls and registers pages based on internal and external links;
- Inform search engines what the linked page means by means of the so-called “anchor text”. Thus, search engines can understand and return more relevant content to consumers;
- Optimize the experience of consumers allowing them to find complementary content in the online store or blog in an easier way;
- Correlate pages with each other and thereby show search engines that they have additional meanings;
- Prioritize the most important pages on your site by linking to them. The more links a page receives, the better it will rank in SERPs;
- Share authority, because while backlinks generate value for your website, interlinks distribute this value and allow more pages to rank well in search engines;
- Increase domain authority, because when one page conveys relevance to another, the site as a whole is strengthened in organic searches;
- Increase the usage time of your website and decrease the Bounce Rate, as consumers can browse a lot of correlated links.
As you can see, a good internal linking process can not only attract more consumers but also allow them to spend more time within your e-commerce.
INTERLINK STRATEGY IN E-COMMERCE
Creating an e-commerce interlink strategy requires planning. First, you must list the most important pages in your online store and also in your e-commerce blog, as these, in short, should receive more links.
Therefore, you should create a hierarchy of internal links. In the online store, for example, link menus to department pages, categories, subcategories, and product pages. And in the e-commerce blog , create a similar structure.
Remember, however, that your e-commerce blog should contain links to pages on your online store, but not the other way around. Also remember that the links should be placed above so-called anchor text , which should be keywords relevant to your business.
To make the most of your links, be sure to point them to pages related to the topic being discussed. Additionally, include links sparingly to avoid search engines classifying them as Black Hat techniques and penalizing your site.
Use software like SEO Spider and Ahrefs to discover broken links and pages with no links, for example. Then do the optimizations. So maintain a healthy internal link structure and gain more relevance in search engines.
As soon as you can, click on " Backlinks " and learn how important this is for your e-commerce business.
