New marketplaces have been emerging periodically, providing online retailers with greater convenience for selling products and services via the internet. In the last 7 months, for example, I published 10 new e-commerce website launches of this type here on the e-Plus blog , proving that they are becoming increasingly popular.
A marketplace, for those who don't know, is an online shopping mall where multiple brands sell products and services to internet users. In this mall, thanks to " split payment " technology, consumers buy from several stores and make a single payment. The retailer, in turn, benefits from the high traffic that these online malls receive.
Future of marketplaces
According to a study by Enext (2020), 80% of the entrepreneurs interviewed believe that marketplaces will become a relevant business model in the next five years. More than 30% believe that 40% or more of product searches will come from marketplaces in the future.
As you can see, marketplaces are coming with force. It's best, then, to keep an eye on them. After all, who knows, you might not find one in which you can integrate your virtual store and thus boost your sales, right? Well, check out the new releases and see if there is any compatible with your business!
- Visit and also read our article “what is marketplace”. Get to know the details and ways of working in this sales channel.
NEW MARKETPPLACES LAUNCHED BETWEEN OCTOBER 2019 AND APRIL 2020
As I said, I have published 7 articles on the e-Plus blog in the last 10 months about product and service marketplace launches. Then get to know each of them. Click on the titles in green to access the posts with the full content:
01 - Bayer Orbia
The German chemical and pharmaceutical industry, Bayer, launched Orbia in October 2019. For now, this marketplace has 140 registered producers. These, in turn, can buy inputs and sell the commodity produced on the same platform.
02 - Amazon Ignite
Launched in November 2011, Amazon Ignite is a marketplace where educators can sell lesson plans, games, projects, worksheets, worksheets, interactive notebooks, and other resources. As you can see, it is very useful for teachers.
03 - Martins Group
One of the largest wholesalers in Brazil, Grupo Martins opened in November 2019 a marketplace with 200 retailers. In addition, the platform had 350 registered customers at the time, 25 items for sale and 560 suppliers.
04 - Intel Solutions Marketplace
The Intel Solutions Marketplace opened in December 2019 is a platform where eligible partner companies can sell services and solutions to other companies. Until then, the site had 1.000 merchants and more than 4.500 items for sale.
05 - Tetra pak
The multinational packaging manufacturer, Tetra Pak, announced that in January 2020 it would launch a global food and beverage marketplace. The objective is to connect mainly producers and sellers in the sector. In addition, the project aims to speed up sales.
06 - Marco Polo
Marcopolo launched in February 2020 Marcopolo Parts, a marketplace for genuine replacement auto parts for different bus chassis. Indeed, this Brazilian multinational hopes to connect bus-using companies online with auto parts stores in Brazil.
07 - Loft
The company specializing in buying and reselling apartments, Loft, opened in February 2020 a marketplace that allows homeowners and brokers to resell properties to third parties online. In addition, the project offers renovation and finishing services.
08 - Bank BS2
Corporate services can also be marketed via the marketplace. This is the case, for example, of the Banco BS2 platform launched in March 2020. This site will sell solutions such as digital certification, issuance of invoices and payroll, among others.
09 - Icomm 2Collab
2Collab is a premium fashion marketplace launched in April 2020 by the Icomm Group. The project bridges the gap between independent brands and new consumers in the sector. Icomm owns the OQVestir brand , whose online store was developed by the e-Plus agency.
10 - cellar
Adegga is one of the newest marketplaces launched on the internet. Opened in April 2020, this website allows producers and distributors in Portugal to sell their wines online. For now, the site has about 25 sellers.
HOW TO BUILD A MARKETPLACE OR SELL ON A THIRD PARTY MARKETPLACE?
If you have a project that aims to bring together producers and/or manufacturers with distributors, sellers and the general public in any sector, then maybe this could work very well as a marketplace.
By creating a marketplace you will be able to register online retailers and receive commissions on the sales they make on your online consumer platform. Imagine having, for example, more than 1.000 active sellers on a platform like this, wouldn't that be great?
However, to set up a marketplace, you first need to develop a Business Plan . Afterwards, you will need to open a company (if you don't already have one) and only then develop the e-commerce website itself.
Development
Marketplace website development can be done using an e-commerce platform like VTEX . Ideally, you should hire an e-commerce agency specializing in this platform to create the design. If you'd like to start discussing this now, simply click the button below from your smartphone and contact a developer from the e-Plus agency:
Finally, it's worth mentioning that the same VTEX platform also allows you to create a virtual store or multi-store and automatically integrate them with various third-party marketplaces. This way, your company can leverage the large audience of these sites and increase sales.
- Access and also read the post “Largest marketplaces in the world”. Discover, in this way, some of the great online malls in America, Asia, Africa, Oceania and Europe!
