Grupo Martins, one of the largest wholesalers in Brazil, has launched a marketplace . The company now has a modern B2B e-commerce platform, primarily aimed at meeting the increased demand for online shopping. Learn more about the features of this project below.
Also click on “ What is a marketplace? ” to read a complementary article. Learn how this online business model works.
CHARACTERISTICS OF THE MARKETPLACE OF THE MARTINS GROUP
Martins marketplace is B2B, that is, it is an e-commerce from companies to companies. In this context, the online platform has:
- 200 thousand retailers;
- 25 thousand items for sale;
- 350 thousand registered customers;
- 560 suppliers;
- Departments from A to Z with more than 100 categories;
- Virtual consultant;
- Partner benefits club;
- Integration with major social networks;
- Multiple payment methods.
In addition, to make deliveries, the company has a fleet of approximately 1 trucks. Martins already delivers more than 2 million orders and 280 million items per year, according to information from its corporate portal.
Finally, according to the website TI Inside , the Martins Group invested approximately R$ 15 million in the project. With the marketplace up and running, the company aims to build loyalty among digital customers, among other objectives that you can learn more about below.
Access and read our article “ Bayer launches marketplace ”. Discover how this German multinational intends to take agribusiness sales to the next level.
PROJECT OBJECTIVES
The main objectives of Martins marketplace in the short, medium and long term are:
- Modernize the wholesale model;
- Loyalty digital customers;
- Register up to 1 million retailers (markets, pharmacies and various stores);
- Increase the amount of products that the company offers to retailers;
- Meet the growing demand for online shopping.
As can be seen, the Martins group's marketplace is the result of a digital transformation process aimed at future generations, who are born and grow up connected to online technologies.
Also access and read the post “ VTEX marketplace ”. Learn how to set up your own marketplace or work as a seller on this third-party platform.
