The Brazilian multinational Marcopolo recently launched Marcopolo Parts, a marketplace focused on the sale of genuine replacement auto parts for different bus chassis. The new e-commerce platform is part of the company's digital transformation and will have nationwide coverage in Brazil.
Founded in 1949, in Caxias do Sul, Rio Grande do Sul, Marcopolo is a manufacturer of bus bodies and parts. The company owns 100% of the Neobus, Volare and Marcopolo brands, in addition to smaller percentages of Metalsur and Superpolo, among others.
Learn more about how the Marcolopo marketplace works. Above all, find out what the objectives of this enterprise are. Find out, finally, what will be the next optimizations that will make this e-commerce one of the largest in Brazil in the sector.
Access and read the post “ E-commerce Layout ” as well. This way, you'll learn about 10 advantages of creating an online store with an original and exclusive design!
WHAT IS MARCOLOLO'S MARKETPLACE?
Marcopolo's marketplace is of the B2B type, that is, it aims at trade between companies. In fact, spare parts are being made available for sale for the three main brands of the aforementioned multinational, in addition to Mercedes and Volvo, among others.
The system is configured on a platform developed by CWS, which was combined with the SAP management system. The cloud integration project was carried out by Marcopolo's internal Information Technology team.
For now, there are two product categories available:
- Auto Parts: bodies, gearboxes, transmissions, steering, axles, side members, clutches, brakes, engines, suspensions, electrical and electronics;
- tires and wheels: spare tire stops, wheel bolts and nuts, etc.
Each part has a specific sales page with identification code, name, vehicle type and application, among other information. They have a factory warranty, that is, they are certified that they are identical to those used on the assembly line.
As you can see, this marketplace increases the power of the company. Until then, Marcopolo worked with the stocks of a quartet of branches based in São Paulo, Santa Catarina, Paraná and Minas Gerais. Now, however, the multinational now has a network of 60 other reseller players throughout Brazil, which are integrated into the online system.
HOW TO USE THE MARCOPOLO E-COMMERCE SITE?
In order to use the e-commerce site, consumer companies that are end customers must perform the following step by step:
- Registration in the online store;
- View the individual sales pages of the parts to be purchased;
- Consultation of the prices of the parts and the estimated freight;
- Adding the parts to the virtual cart;
- Selection of the quantity of pieces;
- Inclusion of a delivery address;
- View the order summary;
- Choice of payment method;
- Checkout.
Once the purchase is made, delivery can take from one to three days, depending on the region.
With this project, Marcopolo connects user companies to the nearest spare parts stores and also achieves other goals. Learn more about it in the next topic!
MARCOPOLO E-COMMERCE OBJECTIVES
The launch of this marketplace aims to:
- Connecting companies that use Marcopolo's branded buses to the nearest partner spare parts stores via geolocation;
- Facilitate the B2B self-service process by enabling customers to find replacement parts faster and order them online;
- Expand the services offered by the manufacturer in order to add more value to the company's bus sales and retain more customers;
- Manage resellers' inventory and in this way gain a better understanding of how their stocks work.
Finally, it is worth remembering, when managing the inventory of partner companies via the marketplace, Marcopolo will be able to verify which parts have the greatest demand for replacement, understand regional demands and facilitate the redistribution of parts according to demand, among other actions.
FUTURE OPTIMIZATIONS
The marketplace is already up and running, but will have future optimizations. For example, the end customer will soon be able to:
- View integrated stocks from retailers with suggested price;
- Select installation service options for the purchased item.
Furthermore, Marcopolo intends to install Linx's dealership management software in its partner companies, which currently work with 15 different ERP systems. This unification would improve the overall productivity of the business.
Access and read the article " Multi-store " as well. Learn how this way of working functions with multiple online storefronts, each with different layouts and designs, but with centralized management.
