The study entitled “The profile of Brazilian e-commerce 2017” commissioned by PayPal with BigData Corp reveals that there was a 9,23% increase in the number of virtual stores in Brazil in the last 12 months.
As a result, the number of e-commerce websites increased from 360 in 2014 to 547 in 2016 and finally to 600 in 2017. This is not surprising, as 43% of internet users increased their purchases via e-commerce in the last year.
In addition to the increase in online stores, the PayPal / BigData Corp survey also showed that:
• The number of sites with more than 500 thousand visits per month jumped from 0,76% of the total sites in 2016 to 14,77% in 2017, which indicates that virtual stores are not only growing in number, but also in terms of quality when it comes to Marketing actions.
• The use of analytics software such as Google Analytics, for example, among virtual store administrators increased from 59% in 2016 to 70% in 2017, which means that 30% of administrators still do not follow their e-commerce sites. commerce based on statistical data.
• Responsive online stores, that is, those that work better on different screen sizes, jumped from 16,12% in 2016 to 24,20% in 2017, which shows that other e-commerce administrators like you are also concerned with offering a better User Experience to their consumers.
All research currently published in the media leads us to believe that the expansion of Brazilian e-commerce will persist despite the crises the country has already faced and/or may face in the future. Without a doubt, we are living in the ideal time to open an online store and establish oneself in the market.
