Unifying the inventory of physical stores and e-commerce, thus creating a true omnichannel operation , is the dream of many retailers like you, isn't it? And that's exactly what the directors of Lojas REDE recently achieved by using VTEX technologies. Follow this success story now! Keep reading!
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DISCOVER THE HISTORY OF LOJAS REDE
Lojas REDE is a retail company in the Health and Beauty sectors . Founded in 1998 by businessman Carlos Lopes, it currently has more than 80 physical stores in Minas Gerais, in addition to an e-commerce website , e-commerce app; communication channels on Whatsapp , Instagram and Youtube , among other social networks; and a presence on the Shopee, Amazon and iFood marketplaces .
Operating in more than 25 cities in Minas Gerais, 2.200 employees, a Distribution Center with more than 7.000 m², and more than 20.000 SKUs of products in e-commerce, Lojas REDE is one of the largest cosmetics commerce networks in Brazil.
The company also has 7 training centers where it offers more than 2.600 courses. With this, it has already managed to train more than 100.000 people to work in its field of activities.
Lojas REDE processes over 350.000 orders per year, selling more than 1,8 million products during that period. However, until recently, something was hindering its development: a lack of omnichannel capabilities . To solve this, the company adopted VTEX technology . Learn more about it below!
THE LOJAS REDE PROJECT WITH VTEX
Despite its large Distribution Center, the Lojas REDE group suffered from a lack of speed in deliveries . Its physical stores tried to fill this gap by making deliveries in their respective neighborhoods. However, there was no integration between them, which hindered the process and certainly led to lost sales.
This is precisely where some VTEX solutions came into play. With VTEX, the management of Lojas REDE invested in unifying inventory and sales channels , which made the consumer shopping experience much more satisfying. Check out below which solutions we are talking about!
SOLUTIONS
Among VTEX's solutions to Lojas REDE's problems we can mention, for example:
- infinite shelf: VTEX technology integrated Lojas REDE's stocks and sales channels and, in this way, created a single shelf of products that consumers can access from anywhere online or physically. Now, if a product is not available in one store, it will certainly be in another, so the customer will never have the frustration of not finding what they need;
- VTEX Sales App: this application transformed each of the physical stores of the Lojas REDE group into a Distribution Center. This way, customers can pick up orders at the nearest store, facilitating deliveries. Furthermore, if a customer cannot find a product in a store, the nearest store can ship this product to the customer's location or home.
VTEX IO
Click the button below to download the free e-book “VTEX IO” produced by Agência e-Plus!
With these VTEX solutions, Lojas REDE presented several good results, one of the most evident being the ability to recover sales, which in other times would have been lost. Observe some of these results in the next topic!
- Click on "VTEX Platform” and thus have access to an article about the characteristics and resources of this technology!
RESULTS OF THE LOJAS REDES PROJECT WITH VTEX
With VTEX solutions, Lojas REDE obtained:
- 3.000 (more than) sales recovered in its physical stores in just 60 days;
- R$250.000 earned on orders saved in the period.
Furthermore, now, just 30 minutes after a customer makes a purchase, the products are already available for delivery at a physical store. Today, on average, Lojas REDE delivers within approximately 1 hour of the order being placed. These and other effects of VTEX technologies are expanding Lojas REDE's offerings and increasing the average purchase value . As you can see, using VTEX technologies can be a turning point for an e-commerce business like yours. It's worth implementing.
HOW TO IMPLEMENT A PROJECT WITH THE VTEX PLATFORM?
To implement a project with VTEX, turn to e-Plus Agency! e-Plus Agency is VTEX certified and, in addition, is recognized by the VTEX Quadrant . Therefore, it is qualified to create, migrate, integrate, test, configure, design , redesign , upgrade , evolve , scale, train , promote, and manage projects using this technology.
With more than 10 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Digital Marketing projects for companies such as Pirelli, Xerox, Embelleze (Europe), Wahl Clipper (Latam) and Pierre Cardin, for example , in Costa Rica, Argentina, Colombia, Ecuador, Portugal, Spain and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the button below and start a conversation via messenger app with our team right now:
