Amazon Partners is what we call sellers who operate on the Amazon marketplace . In other words, this term refers to sellers who have opened a store on the marketplace and use it to sell products both within and outside of Brazil.
Amazon, for those who don't already know, is an American multinational company that operates in the technology and e-commerce sectors. Founded in 1994 by American businessman Jeffrey Preston Bezos, popularly known as Jeff Bezos, it is today one of the most valuable brands on the planet.
This company has a marketplace , which is essentially an online shopping mall where sellers , that is, Amazon's partner sellers, can sell products. This marketplace currently has almost 2 million sellers worldwide, 50 of whom are Brazilian.
AMAZON PARTNERS: 81% OF BRAZILIAN SELLERS APPEARED BETWEEN 2020 AND 2022
According to the EXAME portal , Amazon recently released a study that indicated that among its sellers there are 50 Brazilian retailers. Together, they have more than 9 million products listed on the marketplace . The same study also stated:
- 81% of Brazilian Amazon partners emerged between 2020 and 2022;
- 99% of Brazilian retailers on Amazon operate as Small and Medium Enterprises (PMEs);
- 8% of these SMEs export to the US and other countries;
- 77% of sales from these Amazon partners are to customers in states other than the seller's location;
- 62% of salespeople are located outside the cities of São Paulo, Rio de Janeiro and Brasília.
It's also worth mentioning that the states of Piauí, Rondônia, and Amazonas showed the greatest growth in the number of Amazon sellers during this period. In any case, together, these Amazon partners generate more than 54 direct jobs in Brazil.
HOW TO BECOME A SELLER MARKETPLACE FROM JEFF BEZOS?
The first step to working in the marketplace sector is understanding that there are two ways to operate. One is the " marketplace in" model , where you own the online shopping mall and receive commissions from your sellers. The other is the "marketplace out" model , where you act as a seller and pay commissions to the owner of the online shopping mall.
In effect, to become an Amazon partner, you need to operate as a marketplace outside of Amazon . To do so, access the Amazon online shopping signup page , click the "Start selling" button, and complete the registration. Then, wait for approval. Once approved, list your products on the marketplace and voilà , make your customers!
This whole process becomes even easier if you're already a retailer with an online store on the VTEX platform. That's because VTEX has native integrations with major marketplaces like Mercado Libre, Walmart , and Amazon's own online shopping platform , among others. Therefore, simply connect your store in a plug-and-play process and instantly become another Amazon partner.
- As soon as you can click on “What is VTEX” and read our article with complete information about this e-commerce platform!
Furthermore, the VTEX platform allows you to also act as an online marketplace . This way, you can open your virtual store so that sellers can make sales through it. This will certainly expand your product catalog and availability, improve the customer experience, and increase your profits.
SUPPORT FOR IMPLEMENTATION
If you need support for creating, migrating, and/or integrating your VTEX store with the Amazon marketplace and other marketplaces , hire Agência e-Plus. Agência e-Plus has been a VTEX partner since 2015 and is recognized worldwide by the VTEX Quadrant . We operate in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador, and other countries. To hire us, click the button below and start a conversation via messaging app right now:
