In the world of e-commerce, advertising on YouTube means using the audiovisual communication power of videos to expose your company's brand, values and products; direct viewers to your online store and thus make more online sales.
Youtube, for those who are not in the know, is a social network and, at the same time, the largest video platform in the world. As of 2022, it has over 3 million content creators and over 2 billion users. It is the second most accessed website on the planet, behind only Google.
Given its audience size, you might think that YouTube is more than a video platform with social media features. You might think of it as a big global marketplace where you can advertise and sell products. Bingo, you thought right.
It's possible to promote your business on YouTube through sponsored link campaigns, live commerce , and affiliate programs, for example. Either way, the advantages are excellent, especially for merchants like you. Check it out below!
DISCLOSURE ON YOUTUBE: REASONS TO SET UP A CHANNEL FOR YOUR E-COMMERCE
There are several reasons why you should invest in advertising on YouTube. The first is that YouTube facilitates the connection between content creators , consumers, and advertisers like you. In fact, viewers place a lot of trust in influencers . And, therefore, influencers can pave the way for your e-commerce business to acquire new customers through this video platform.
YouTube combines utility, entertainment, and commerce in one place. It provides resources for advertising with sponsored links and also through live commerce . Lojas Americanas, in fact, was the first e-commerce company in Latin America to successfully use YouTube live shopping .
Furthermore, according to information from Think With Google :
- 76% of Brazilian YouTube users report that this video platform helps them decide what to buy;
- 70% of consumers who watch YouTube channels have already purchased from brands they discovered on the video platform;
- 62% of the audience of the largest influencers from Youtube do Brasil would buy a brand recommended by such influencers;
- 55% of people see YouTube as the best place to discover new brands, new products and find out how they work.
As you can see, viewers view this video platform as a place to discover products, receive tips from influencers , and make purchasing decisions. For these and other reasons, advertising on YouTube is essential for your e-commerce business.
ADVANTAGES OF CREATING A CHANNEL
By creating a channel to promote on YouTube, you will undoubtedly be investing in increasing the visibility of your e-commerce on the internet. Furthermore, through a channel it will be possible to carry out various actions on the platform, such as:
- Demonstrate features and benefits of the products you sell in your online store;
- Make offers and promotions;
- Respond to consumer queries;
- Direct consumers to your online store;
- Promote products through influencers.
Anyway, if you don't already have a channel and don't promote it on YouTube, I recommend starting right now. Start exposing your brand and products on this social network and, in this way, gain more visibility and make many more sales!
SUPPORT FOR DISCLOSURE ON YOUTUBE
To promote your business on YouTube, rely on the support of e-Plus Agency. e-Plus Agency is a Google Premier Partner and is therefore qualified to create and manage paid traffic campaigns on YouTube and other Google platforms. This agency is also certified in Wake and is able to implement Influencer Marketing projects, such as selecting influencers for you.
With more than 10 years of tradition, the e-Plus Agency has already carried out several Marketing projects for companies in Brazil, Portugal, Spain, Costa Rica, Colombia, Ecuador and other countries. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
