The Big Bang of e-commerce in the world occurred in 1979, when the English inventor Michael Aldrich (1941-2014) used a telephone line and an adapted television to create the first known online shopping system, which would serve both B2C and B2B businesses.
In Brazil, Magazine Luiza was the first company to develop one of the e-commerce business models in 1992 (two years after the launch of the World Wide Web ) , operating through terminals. Over time, this model was optimized until it became the group's current online store.
Despite this pioneering experience with terminals, Magazine Luiza's electronic stores did not have an internet connection, which was only released for commercial purposes in Brazil in 1995 by the Ministry of Communications.
Therefore, within the universe of the internet, the first official virtual store in the country was Brasoftware, which was developed in 1996 by the founder and editor of the blog BizRevolution, Ricardo Jordão Magalhães.
In the following years, small, medium, and large Brazilian retailers began to integrate physical and virtual commerce in a process we have called the Digital Exodus.
Starting in 2001, e-Bit began tracking the evolution of Brazilian e-commerce revenue, which you can follow (year after year) in the following article published here on the E-Plus Digital Marketing agency blog:
Despite the crisis, e-commerce will grow 18% in 2016.
What allows for this uninterrupted, growing, and astonishing revenue is the increase in the number of internet users in the country and the evolution of technologies such as e-commerce platforms, which provide ever greater scalability for digital businesses.
In addition, Digital Marketing - which evolves along with e-commerce - offers hundreds of tools and resources that enhance publicity and, at the same time, help virtual stores to reach increasingly specific audiences for the niche in which they operate, therefore, easier to retain.
