As certain as the Law of Gravity is the fact that to develop a successful e-commerce business, it is necessary, first and foremost, to conduct a strategic analysis of the target audience, competitors, niche, and business environment in which one intends to enter. And this analysis has become much easier since the BMC tool, an acronym for Business Model Canvas , became available to entrepreneurs and managers worldwide.
BMC: A CANVAS FOR BUSINESS MODEL
The Business Model Generation (BMC) originated from an academic experiment coordinated by Swiss scientist Alexander Osterwalder in 2004, later shared and improved by 470 co-authors from 45 countries, and transformed into the book Business Model Generation, which sold over 1 million copies in 30 languages.
In the aforementioned book, Osterwalder proposes that models be analyzed from a larger perspective, whose details can be viewed, reviewed, and modified by a team with the goal of optimizing work processes. This framework, in turn, can be used by the team of an e-commerce agency or digital marketing agency before creating an online store for their clients.
THE BMC CANVAS
Canvas contains in itself 9 aspects for reflection:
1- Customer segment
2- Value proposition
3- Communication channels
4- Relationship with customers
5- Sources of revenue
6- Main Features
7- Key activities
8- Main partnerships
9- Cost structure
The framework allows you to visualize all aspects simultaneously and understand how one influences the other. It can be drawn on a canvas, cardboard, wall, glass or any other surface that can be seen by everyone, which facilitates collaborative and multidisciplinary work. Each piece of information can be inserted into post-its, previously prepared magnets, pins or other resources (depending on the creativity of each one).
- Read too: "Core Business"
CANVAS FORMATS
There are also the virtual options of the board, in “application” format, such as:
• Sebrae Canvas (iOS, iTunes)
• Business Model Toolbox (iOS, iTunes)
• strategyzer (Windows, web cloud)
• Canvas Startup Business Model (Android, Google Play)
• Movement Undertake (Android, Google Play)
I can say that, with this tool, strategic planning and business model optimization for e-commerce has become an extremely enjoyable activity. I just recommend that you be careful not to get addicted to strategic analysis , okay?
