The Pão de Açúcar Group (GPA) has just launched a B2B e-commerce website aimed at the wholesale sector.
Indeed, small and medium-sized commercial establishments will be able to make online purchases, receive deliveries and replenish their stocks within 72 hours (3 days).
This feature enhances the company's omnichannel strategy.
Access and read the article " Caloi's E-commerce " as well. This way, you can learn about the recently launched online store of one of the largest bicycle manufacturers in the country.
WHAT IS THE NEW WEBSITE OF THE PÃO DE AÇÚCAR GROUP?
Grupo Pão de Açúcar's new virtual store is an extension of the “Aliados Minimercado” delivery project, which in fact has been in operation for 4 years.
It is mainly aimed at serving small and medium-sized markets, restaurants and bars in the Metropolitan Region of São Paulo.
This online store has:
- Responsiveness: adapts to different types and sizes of screens
- Payment options: multiple forms including credit card
- Access to the Qualitá line: exclusive brand of the group with more than 1.300 items
- registration: system that records the CNPJ, address and other data to access the website and deliver the goods
- shopping lists: product suggestions according to the establishment's profile
- Support: telephone and chat service aimed at answering questions
- Various categories: Perfumery, Bakery, Rotisserie, Cleaning, Disposables, etc.
Finally, to access the store, click on Aliados Minimercado.
After registering, you can browse the e-commerce site and choose the products to replenish your commercial establishment's stock.
Access and read the article “ VTEX OMS ” as well. This way, you'll discover professional software ideal for integrated order management for your physical and online store.
GPA OBJECTIVES
With the Aliados Minimercado store, Grupo Pão de Açúcar aims to achieve several goals, such as:
- Develop a business model that complements the company's other strategies
- Double the customer base by the end of 2019
- Contemplate 10% of all wholesale deliveries by the end of the year
- Become a major competitor in the wholesale delivery market
- Expand the service to other regions of the country in the future (area of coverage will be expanded in the coming months)
Therefore, while you, the entrepreneur, gain more convenience when restocking your inventory, the Pão de Açúcar Group gains more leverage to compete with other major market players such as Walmart and Assaí Atacadista.
Access and read the post " Michel Klein buys Via Varejo " to learn about the behind-the-scenes details of one of the biggest e-commerce company acquisitions in recent months.
