Caloi's e-commerce has just been launched on the internet.
The online store of one of the largest bicycle brands in Brazil was built using the VTEX platform , which provides greater scalability to e-commerce websites, among other advantages.
According to an Ebit/Nielsen survey published in June 2019, manufacturing companies with direct-to-consumer websites, such as Caloi, captured 4,8% of e-commerce revenue in 2017.
In fact, this percentage corresponds to R$ 2,5 billion.
On the web, more than 50% of consumers check whether factories have an e-commerce site, according to the study.
Access and read also the article “ E-commerce logistics: companies test delivery via bicycle ”.
CALOI E-COMMERCE: CHARACTERISTICS
Caloi's e-commerce has all the characteristics of a modern virtual store, especially with:
- Responsiveness: adaptation to all screen sizes and formats
- Scalability: supports large amount of consumers at the same time without crashing
- smartcheckout: technology that makes it possible to buy safely using just one email (no password)
- Various payment systems: credit, debit and bank slip cards, etc.
- RA1000 certification: stamp "Reclame Aqui" that highlights companies that have great customer service
- e-commerce policies: privacy, exchanges and returns, terms and conditions
- efficient shopping cart: allows you to control the purchase and avoid cart abandonment
Jo in the product mix are bicycles of the types:
- MTB
- Estrada
- Electrical
- Lazer
- Children
- Student Exchange
And there's more: according to an article published on the Baguete website, Caloi will soon implement the Bike Ideal feature.
Therefore, with Bike Ideal the consumer will be able to get help to choose the perfect bike model for his profile.
Access and read the post " Steps to developing an online store " as well. Discover how to start creating your own e-commerce website.
CALOI WILL INVEST IN CONTENT
The e-commerce site is already online, however Caloi will not stop there.
In the future, the company will invest in content, which will certainly be essential to increase the brand's influence on the internet.
In this way, a blog attached to the store will probably be used to promote:
- News about the world of bicycles
- pedal tips
- Industry events
- cycling information
- Student Exchange
As you can see, Caloi is taking its own motto seriously, which is “Moving life”.
Access and read the article " Promoting E-commerce " as well. Learn how to transform your online store into a source of information and research using content as a customer loyalty strategy.
CALOI'S STORY
The history of Caloi begins in 1898 when Italian immigrant Luigi Caloi moved to Brazil.
Here he founded Casa Luiz Caloi, where he sold imported bikes.
Later, in 1945, importing bicycles became a very difficult task as a result of World War II.
That's how the company's directors decided to open a national factory.
Then, in the 1970s, the company launched Caloi 10 and the “Don't forget my Caloi” campaign.
In this decade, the company also opened a factory in the Industrial Pole of Manaus.
In the meantime, the company only grew.
Finally, in 2019, it launched an e-commerce, which is its eighth sales channel today.
VTEX PLATFORM
The VTEX platform, with which Caloi's virtual store was created, is one of the most modern on the market.
It features cutting-edge resources such as VTEX IO , a system that enables the development of integrations and exclusive applications for the online store and omnichannel business as a whole.
Speaking of omnichannel, the company VTEX has the InStore VTEX solution, which allows you to implement an Infinite Shelf in your physical store.
In other words, it integrates the company's inventories and provides consumers with more purchasing options.
Furthermore, the VTEX platform has a 100% editable design, allowing you to create original and unique online stores (without pre-made " e-commerce templates ").
In this way, with an original e-commerce site, you will be able to differentiate yourself and stand out in the market.
In summary, the VTEX platform is good!
