Everyone wants to have unified commerce, but not everyone knows how. The Australian Sportswear store, Elite Eleven, seems to have found in Shopify Plus the ideal formula to unify physical and online stores and thus achieve success. Follow this sensational case from an Australian company below!
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DISCOVER THE HISTORY OF ELITE ELEVEN
The Elite Eleven Sporting brand emerged in 2014 through the initiative of entrepreneurs Benn Martiniello and Lisandro Paz. At the time, they started a business in the wholesale sector, selling sportswear and lifestyle accessories to other companies.
Two years later, in 2016, the pair of entrepreneurs decided to redefine the scope of the business. Thus, from that year on, they began operating as a Direct To Consumer (DTC) company. In other words, they migrated to retail.
To gain a foothold in the retail market, Martiniello and Paz subscribed to a plan from the e-commerce platform Shopify and developed an online store. With the success of this venture, they expanded into physical retail through pop-up stores.
However, the Point of Sale (POS) software that the founders of Elite Eleven were using did not integrate with the e-commerce platform . As a result, customer data from physical stores did not synchronize with the online store, creating bottlenecks and lost sales. Therefore, they decided it was time to upgrade to Shopify Plus . Keep reading to learn more!
THE ELITE ELEVEN PROJECT WITH SHOPIFY PLUS
Starting in 2018, Elite Eleven upgraded from Shopify to the headless e-commerce platform Shopify Plus, which is geared towards growing businesses with high sales volume. In addition, to address the lack of integration between physical and online inventory, the company also invested in the Shopify POS feature. Learn more about these solutions below!
SOLUTIONS
To unify its stocks, synchronize customer data and offer a better shopping experience both in the online store and in physical stores, Elite Eleven invested in the following solutions:
- ShopifyPlus: While Shopify is aimed at beginners, Shopify Plus is ideal for businesses with high sales volume. In addition to providing greater scalability, this version of the platform provides access to advanced features for commerce omnichannel. It offers more speed, security and extensibility and, in addition, greater personalization and integration with sales channels such as physical stores and social networks, among other benefits;
- Shopify POS: consisting of with e hardware mobile devices, this technology is ideal for serving customers and processing payments in one or several physical stores, at events such as business fairs, and in digital markets, among other sales channels. Due to its mobility, it can be used by salespeople anywhere in a store. Your with can also be implemented in smartphones e tablets;
- Synchronization: Shopify Plus and Shopify POS technologies perfectly synchronize customer and product data across different stocks and sales channels. This way, store customers can enjoy a seamless shopping experience. They can start a purchase in an online channel and then complete it in a physical channel. They can buy a product in a physical store and receive it at home as if it were purchased in e-commerce. If a customer cannot find a product in a physical store, the sale will not be lost, because with synchronized stocks, the seller can send the product to the buyer's home directly from another warehouse.
Furthermore, Elite Eleven leveraged the headless capabilities of the Shopify Plus and Shopify POS platforms to implement various third-party applications such as Klaviyo and Yotpo. This allowed the company to utilize email and SMS solutions , increasing customer loyalty and boosting its marketing efforts. You can see the results in the next section. Keep reading!
ELITE ELEVEN PROJECT RESULTS WITH SHOPIFY PLUS
With Shopify Plus, Shopify POS solutions and third-party applications, Elite Eleven increased sales and revenue. To give you an idea, the company obtained:
- 240% increase in physical store sales after adopting Shopify POS;
- 82% increase in total revenue year-over-year in 2023;
- 50% growth in e-commerce revenue year on year in 2023.
As you can see, the technologies that Elite Eleven chose to scale its commerce and create unified commerce were very successful. Certainly, these technologies can also work in your company. How about testing them? Find out how to do it next!
HOW TO IMPLEMENT A PROJECT WITH SHOPIFY PLUS?
To implement and test Shopify Plus and other Shopify features, rely on the support of Agência e-Plus! Agência e-Plus has been Shopify Plus certified since 2023 and is therefore qualified to develop projects, create online store designs , migrate existing online stores, upgrade plans , integrate applications, test, configure, redesign when necessary, evolve, scale, promote, monitor , perform, and manage e-commerce and unified commerce operations with this technology. In addition, it provides advisory, consulting, and training services for you, the merchant, and your employees.
e-Plus Agency has over 11 years of history and, in that time, has already completed more than 400 e-commerce and marketing projects for companies such as Wahl Clipper (Latam), Embelleze (Europe), Pierre Cardin, Speedo, Le Coq Sportif, Zorba, Polo Play, Sonda, Rede Torra, Gregory and Utilplast, for example, in Ecuador, Colombia, Argentina, Costa Rica, Spain, Portugal and Brazil, among other countries. Do like these smart clients who have already hired e-Plus Agency! Click the button below and start a conversation with our team via messaging app right now:
