SMS Marketing is a Marketing concept that aims to communicate and publicize brands, products and services through short text messages transmitted on consumers' cell phones.
It is worth mentioning that the acronym SMS refers to the English term “Short Message Service”. This service, in turn, is available to all cell phone users, who can send messages to each other.
SMS Marketing, however, is an SMS dissemination strategy that can be useful for companies of all sizes and sectors, including e-commerce companies like yours. It allows for fast and effective communication and can generate many lead and sales conversions.
IMPORTANCE OF SMS MARKETING FOR BRAND COMMUNICATION
SMS marketing has proven to be very important for brand communication due to the widespread adoption of text messaging. To give you an idea, SimpleTexting conducted a study in 2022 with 1.300 consumers which found that 1 in 3 of them check their text notifications within one minute of receiving them.
Furthermore, according to the same study:
- 70% of surveyed consumers opted in to receive text messages from businesses;
- 51% respond to a text message within 1-2 minutes;
- 50% (more than) check their SMS Marketing messages 11 times a day or more;
- 61% say they wish they could text a business.
As you can see, SMS Marketing can be a gold mine for companies like yours. The fact that it is very well accepted by the public can provide many benefits to your e-commerce, such as more conversions of leads and customers.
KEY ADVANTAGES OF SMS MARKETING
In addition to having a good public adhesion, SMS Marketing offers other advantages for you retailer, such as:
- Low cost of deployment and use;
- Speed and efficiency in the delivery of messages;
- High open and conversion rates.
Furthermore, SMS Marketing can be integrated with various systems such as e-commerce and payment platforms, facilitating the dissemination and conversion of customers. Find out more about it then!
HOW TO IMPLEMENT YOUR E-COMMERCE?
It's possible to implement SMS Marketing within your e-commerce context, adding another layer to your multichannel marketing strategy . This way, you can reach more consumers and strengthen your brand in the market.
In this scenario, one of the most practical ways to implement SMS Marketing in your e-commerce is through an SMS platform. Zenvia, Akna and SMS Market, for example, are among the most popular and easy to use.
If you have an online store on the VTEX platform , then you can use solutions like Connectif , which offers multichannel marketing features including SMS marketing, email marketing, push notifications, and social media, among others.
Finally, remember that to integrate your e-commerce platform with an SMS marketing platform, you can always count on the help of Agência e-Plus , your preferred agency for e-commerce creation, design, redesign, evolution, and promotion. Simply click the button below and start a conversation with us via the messaging app:
