Monitoring competition is the act of tracking and analyzing the actions of companies that operate in the same field as yours, with a view to anticipating your Marketing campaigns and capturing the best sales strategies from them.
One way to do this is by using online tools, that is, software that allows you to check brand mentions, organic traffic, and paid traffic , among other things. Learn about some of these tools below.
5 TOOLS TO MONITOR COMPETITION
To monitor the competition, use tools such as:
1 – Semrush : one of the most widely used competitor monitoring tools by marketing professionals. It allows, for example, traffic analysis and viewing organic search data. It's also possible to audit backlinks and view the overall situation of a domain;
2 – Ubersuggest : Similar to Semrush, but cheaper, Ubersuggest has tools for analyzing organic traffic and backlinks. It also has a competitive analysis feature, ideal for discovering competitors' SEO strategies;
3 – Mention : This tool shows everything that is being said about a brand across different internet channels. This way, you can see how popular your competitors are online. Obtain, for example, data on brand/domain strength, sentiment, passion, and reach;
4 – SimilarWeb : If you want to monitor the competition, then don't forget to use SimilarWeb, which exposes traffic sources and the channels that generate the most visits, in detail. It allows you to compare various websites;
5 – Keyword Planner : simply enter your competitor's URL to get the keywords they use most often, which you can then use in your articles and ads. Additionally, this tool suggests keyword ideas for ads and content marketing.
By monitoring the competition with these and other tools, you will be able to understand how your competitors generate organic traffic and paid traffic and, in this way, copy their successful strategies. This is a highly recommended practice for an e-commerce like yours!
As soon as you can, click on " Blue Ocean " and discover how to create an e-commerce business without competitors!
