Everything indicates that the 2024 fashion category will boom in e-commerce. Research shows that the sector has been on a growth trajectory in recent years and will probably continue this way in 2024.
To give you an idea, according to research by Admitad cited by the Novo Varejo blog , the number of online orders in the sector in Brazil increased by 5% in the first quarter of 2023 compared to the same period in 2022. Furthermore, it's worth noting that in 2022 sales accumulated growth of 15% and revenue was 24% higher than in 2021.
Meanwhile, in the "E-commerce Trends 2024" survey, clothing leads the ranking of product purchases in the country. In the next section of this article, I will discuss this topic further. Keep reading!
FASHION CATEGORY 2024: TREND IS FOR GROWTH
Conducted by Octadesk in partnership with Opinion Box, the study " E-commerce Trends 2024 " points to trends in e-commerce. The research team interviewed more than 2.000 consumers in Brazil with various questions.
One of these questions asked consumers to write down the products they purchased most online. Thus, at the end of the process, it was found that clothing and footwear, two items in the fashion category, emerged as leaders.
The researchers asked: “Which of these products have you purchased online in the last 6 months?” Of the consumers who responded to the question:
- 58% bought clothes;
- 43% shoes;
- 43% electronic;
- 39% purchased hygiene and beauty items;
- 37% household appliances;
- 36% food;
- 30% medicines;
- 28% purchased courses, training and consultancy;
- 28% purchased trips;
- 24% books;
- 22% tickets for events, cinema, etc.;
- 20% sporting goods;
- 18% drinks;
- 17% bought furniture online;
- 17% pet items;
- 16% decoration items;
- 12% purchased products for babies and children;
- 9% glasses;
- 5% mattresses;
- 2% purchased products from other categories.
As you can see, clothes and shoes are excellent products for starting an e-commerce. In addition to there being a great demand, it is relatively easy to sell them online and deliver them quickly to consumers' homes.
HOW TO SET UP AN ONLINE STORE IN THE FASHION 2024 CATEGORY?
The first step in setting up an online fashion store in 2024 is choosing an e-commerce platform. To do this, it's necessary to pay attention to factors such as the platform's security regarding customer data, integration with payment gateways , and conditions for offering an excellent shopping experience, for example.
In fact, there are hundreds of e-commerce platforms on the market. In fact, choosing the one that best suits your objectives can become a headache, especially when you don't know much about the technologies they have. Therefore, be very careful at this time. Ask for consultancy help if necessary.
Right after choosing the platform, you should also choose the e-commerce agency that will implement the online store. At this point, opt for agencies with extensive experience in the field and that are proficient in headless e-commerce platforms such as VTEX and Shopify Plus, for example.
CONSULTANCY FOR CREATING AN ONLINE STORE
For consulting services to implement an online store in the fashion category in 2024, contact e-Plus Agency. e-Plus Agency is an e-commerce, digital marketing, marketing automation, inbound marketing, and performance marketing agency with over 10 years of experience.
Our team works with the leading headless e-commerce platforms currently available, such as VTEX, Shopify, Nuvemshop, Vnda, Linx Commerce, Wake Commerce, and uappi. In addition, we also use the CMS and DXP deco.cx, ideal for increasing the loading speed of sales pages.
In effect, the e-Plus Agency is able to create, migrate, integrate, evolve, manage and promote virtual stores for merchants like you. In addition, it also provides consultancy, advisory, support and training services for you and your team.
The e-Plus Agency operates in Brazil, Portugal, Spain, Costa Rica, Argentina, Ecuador and other countries. You can hire from anywhere in the world. To do this right now, click the following button and start a conversation via the messenger app:
