Hello, hello, friends and readers. Here I am again bringing you the fifth post in the monthly series about the e-Plus agency's case studies . This time, I'll be presenting a little about the online store Costume, which sells timeless women's fashion online and offline.
The Costume brand, it is worth mentioning, emerged in history in the 1980s, when its first physical store was opened at Shopping Iguatemi, in São Paulo. From then on, it began to grow and to create points of sale in other malls.
Indeed, today Costume is present in the Ibirapuera, Higienópolis, Anália Franco, Center Norte, Mobumbi, Paulista and Iguatemi Campinas malls. In addition, it has a strong presence in social networks with 144 thousand followers on Facebook and 110 thousand on Instagram.
Costume's e-commerce site , in turn, sells seven categories of fashion products for women; check them out:
- Blouse: top, body, t-shirt, cropped, tank top, shirt and other items;
- Trousers: products such as jeans, skinny, flare, jogging and clochard, for example;
- Dresses: short, midi, long and overalls;
- Skirts: short, midi and long;
- Shorts: Bermuda shorts, skirt shorts and simple shorts;
- Coats: items such as jackets, blazers, parka and cargigan;
- New in: the latest products from the webshop.
As you can see, Costume's virtual store is ideal for women who like to dress well. Being a modern store, it offers great usability, which makes for a very efficient shopping experience. Find out more then! Keep reading!
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- e-commerce projects: 11 ideas to start an e-commerce;
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CUSTOM VIRTUAL STORE: THE PERFECT DESIGN
Costume's online store has that touch of elegance that wins over customers at first sight. It features large, attractive images, a meticulous selection of fonts, and a clean, perfect look for shopping.
Furthermore, the e-Plus agency team took care to apply the alignment, balance, contrast, proximity, repetition, and proportion techniques of Design Theory . Thus, in addition to being beautiful, this online store is easy to use.
Throughout the development process, the e-Plus agency team avoided the " illusion of completeness ," a situation where the store's interface doesn't indicate that there is additional content. This way, consumers can now have a seamless viewing experience and don't miss important information, and the store doesn't lose sales.
According to Google's mobile-friendliness tool, Costume's online store is compatible with mobile devices. Furthermore, its links, buttons, forms, and most important data are always within easy reach of the thumb, thus adhering to the concept and rules of the " Thumb Zone ".
When consumers finally access the sales pages of this e-commerce site, they can see high-definition images, use the zoom feature, access a shipping cost calculation system, a "buy" button, and clearly visible prices, as required by the E-commerce Law.
VTEX PLATFORM
The Costume online store was developed using the VTEX e-commerce platform , which has a 100% editable CMS, allowing you to easily and practically create and evolve the design and layout of a store. If it's not the best e-commerce platform on the market, it's certainly among the best.
In addition to the great design, the VTEX platform made it possible to equip Costume's online store with Smartcheckout, which allows customers to buy with just one click and without the need for passwords.
VTEX also allowed the store to have a good virtual cart, registration and login system and a “My Orders” section. E-commerce also has several policies, FAQs and other resources. It integrates Hotjar and WhatsApp form for human assistance service.
Costume's virtual store is thus complete. With it, brand directors will be able to successfully grow and scale the online market. Thus, they will be able to complement the sales of their physical stores and evolve without limits.
As soon as you can, click on “ E-commerce website building ” and learn more about the e-Plus agency, which has already developed more than 300 online stores for national and international clients.
