In e-commerce, the term Consideration refers to the second stage of the Customer Journey, when the consumer who is already aware that they have a problem considers delving deeper into the subject and, in this way, continuing their search for solutions.
Weekly Series: Salesperson's October
Hello, e-Plus Agency blog reader , how are you? This post you are reading now is part of a weekly series in celebration of Salesperson's Day (1) and Advertising Professional's Day (17) in October 2024. There are 4 posts in total, one per week. Check it out:
Consideration, like the other stages of the Journey, connects to Inbound Marketing. In fact, Inbound is a marketing strategy that aims to publish content for the Customer Journey. Learn more below!
CONSIDERATION AND ITS CORRESPONDENT IN INBOUND MARKETING: CONVERSION
Namely, Inbound Marketing, like the Customer Journey, has 4 phases, which are:
- Attraction;
- Conversion;
- Relationship;
- Enchantment.
However, the stages of the Customer Journey refer to customer actions. In contrast, the stages of Inbound Marketing concern the actions you, as a marketer, should take. In other words, while consumers are searching for solutions, it's your role to provide those solutions to them, but first you must register them. So, if consumers are considering delving deeper into the subject, you must convert them into leads first and then provide them with the information they need. Learn how to do this next!
Inbound Marketing in E-commerce
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INBOUND TACTICS: CONVERSION CONTENT FOR THE CONSIDERATION PHASE
In the first article of this series, we told the fictional story of Verdevaldo. If you don't remember, his goal was to raise awareness about a home security problem. That's how he ended up finding an article on his blog about the subject through Google.
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So, he's already gone through the Awareness phase of the Customer Journey; and you've already applied the Attraction phase of Inbound Marketing. Now, the blog article you wrote has impacted Verdevaldo in a way he didn't expect.
the tactic
Your post is so interesting that Verdevaldo was encouraged to delve deeper into the blog and learn more about your brand . While doing so, he comes across a proposal you left at the end of some of the articles.
In this proposal, you offer a complete e-book on Home Security for free in exchange for Verdevaldo's name and email address . Verdevaldo, who was previously a stranger to you, has over 150 pages of high-quality e-book , provides information on various security devices, offers installation services, etc., so Verdevaldo can't resist, enters his email in the form, and downloads it . Other consumers on the same journey do the same. At this point, they've gone from being just blog visitors to becoming leads , that is, contacts. You've just applied the Conversion phase, and your leads are now in the Consideration phase. Next week we'll publish a new chapter of this Customer Journey. Stay tuned!
HOW TO ATTRACT, CONVERT, RELATE TO AND DELIGHT CUSTOMERS IN YOUR E-COMMERCE?
To attract, convert, engage, and delight customers in your e-commerce business, rely on the support of Agência e-Plus. Agência e-Plus has an experienced team certified in the RD Station Marketing Automation and Inbound Marketing tool . Therefore, they are qualified to create, test, configure, optimize, and evolve inbound strategies using this technology. In addition, they provide training, consulting, and advisory services for you, the merchant, and your employees.
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox and Pirelli, for example, in Spain, Portugal, Costa Rica, Argentina, Ecuador, Colombia and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now:
