I recently discussed on this blog " why an e-commerce business should advertise during times of crisis, " and today, given the high demand for this topic, I'm sharing a selection of quotes about the value of advertising, publicity, and marketing for a company, which could be your online store. Check it out:
– “For better or worse, your words are your propaganda. Every time you open your mouth, you reveal what's on your mind.” – Bruce Fairchild Barton (1886-1967), American advertising executive and politician
– “Change hearts and minds. That's what advertising is about.” – Randall Rothenberg, President and CEO of the Interactive Marketing Trade Association, IAB, USA
– “Advertising can be described as the science of arresting human intelligence long enough to make money.” – Stephen Leacock (1869-1944), Anglo-Canadian economist
– “Doing business without advertising is like winking at a woman in the dark: you know what you are doing, but no one else does.” - Unknown author
– “Advertising is the life of commerce.” – Calvin Coolidge (1872-1933), 30th President of the United States
– “Advertising is like a child: making is easy, creating is difficult.” - Unknown author
– “The goal of Marketing is to know and understand the consumer so well, that the product or service molds itself to him and sells itself.” – Peter Drucker (1909-2005), Austrian management consultant
– “Marketing that works is marketing that people choose to pay attention to.” – Seth Godin (1960-), American business writer
– “What really makes the consumer buy or not buy is the content of the advertisement, not the form.” – David Ogilvy (1911-1999), British publicist known as “The Father of Advertising”
– “Advertising is the ability to perceive, interpret, put all the heartbeats of a company on paper, symbol and ink.” – Leo Burnett (1891-1971), American advertising executive
As you can see, Advertising, Propaganda and Marketing can be done through different points of view, that is, from the consumer's desires, the business culture of an organization, the qualities of a product, among others, which must be balanced as in a good diet.
But the most important thing is to always advertise, because that way you conquer and retain customers in the short, medium and long term, which keeps your e-commerce constantly growing.
