The number of active consumers in e-commerce grows.
The latest editions (32nd, 33rd, 34th and 35th) of the WebShoppers survey conducted by Ebit show significant numbers regarding the increase in active consumers in national e-commerce. This increase is great news for you, because the more consumers there are, the more people will be able to access the online store you will create soon.
Growth of active consumers in e-commerce from 2013 to 2016
This week, I took a look at the editions of the aforementioned study – which presents semiannual statistics – and grouped them into a single block of data, check it out:
• 2013 (first semester) : 14,10 million active e-commerce consumers
• 2013 (second semester) : 31,27 million
• 2014 (first semester) : 18,90 million
• 2014 (second semester) : 37,99 million
• 2015 (first semester) : 17,60 million
• 2015 (second semester) : 39,14 million
• 2016 (first semester) : 23,10 million
• 2016 (second semester) : 47,93 million
In order to facilitate our visualization, I have plotted these statistics in a graph (see below), which exposes the climb of unique consumers (in millions) semester by semester, from the first half of 2013 to the end of 2016, please note:
Growth of active consumers in e-commerce
As we can see, at the beginning of 2013 we had a total of 14,10 million consumers who made at least one online purchase. That number rose to 47,93 million at the end of 2016.
This means that today, around 25% of Brazilians make purchases through e-commerce, which is three times more people than in 2013. Certainly, this represents three times more chances for you to open an online store and thrive in e-commerce. In short, now is the time for you to create a Business Plan and develop your e-commerce business.
How to deploy an online store?
The easiest way to implement an online store is through an e-commerce platform. You can rent one like the VTEX platform , for example, which allows for complete customization. This way, it's possible to create an online store with a completely original and exclusive design, which is a differentiator in the e-commerce market.
