In e-commerce, Intention refers to the third stage of the Customer Journey, when, after becoming aware of a problem and considering solutions, the consumer begins to outline the intention of making a purchase.
Just like the other stages of the Journey, Intention connects with Inbound Marketing. And Inbound, in short, is a strategy that is based on publishing content for the Customer Journey. Keep reading!
Weekly Series: Salesperson's October
Hello, e-Plus Agency blog reader , how are you? This post you are reading now is part of a weekly series in celebration of Salesperson's Day (1) and Advertising Professional's Day (17) in October 2024. There are 4 posts in total, one per week. Check it out:
INTENTION AND ITS CORRESPONDENT IN INBOUND MARKETING: THE RELATIONSHIP
Similar to the Customer Journey, Inbound has 4 phases:
- Attraction;
- Conversion;
- Relationship;
- Enchantment.
However, while the stages of the Customer Journey refer to the actions of the customers, those of Inbound Marketing refer to the actions that you, the marketer, must take. In other words, the consumer is searching for a solution, and you must deliver those solutions to them. In fact, in the Intention phase, specifically, consumers want to distinguish which is the right product to buy , so it is your role to help them. Learn how to do this next!
Inbound Marketing in E-commerce
Click the button below to download the free e-book "Inbound Marketing for E-commerce" produced by Agência e-Plus!
INBOUND TACTICS: CREATING RELATIONSHIP CONTENT FOR THE INTENTION PHASE
In the first two articles of this series, we narrated the fictional journey of Verdevaldo, who has a home security problem. He went through the stages of Awareness and Consideration after reading an article you, a business owner, wrote; and after registering his email in exchange for an e-book you produced.
Consider subscribing to our YouTube channel to receive video content about Digital Marketing and e-commerce development. Access the Agência e-Plus Channel and then click the "Subscribe" button! It's completely free, courtesy of the house.
While reading his e-book , Verdevaldo realizes that several products could help him. There are, for example, various types of alarms and cameras. He decides, then, that one camera would be enough for now. But he's still not sure exactly which camera to buy.
the tactic
Later, Verdevaldo receives an email from you with a link to an article on your blog that compares analog cameras with digital and IP cameras. He gets excited about the IP cameras, which seem to be the most modern in his view, and starts reading about them with more interest.
Meanwhile, using an Inbound and Marketing Automation platform like RD Station , you monitor each of Verdevaldo's clicks. Therefore, you now know he intends to buy an IP camera. Thus, all you have to do is segment (relate) his email to the list of consumers who also want to buy this type of camera. In short, Verdevaldo has just passed the Intention phase, and you, the marketer, have passed the Relationship phase, also called Segmentation. We will continue this story next week. Stay tuned!
HOW TO ATTRACT, CONVERT, RELATE TO AND DELIGHT CUSTOMERS IN YOUR E-COMMERCE?
To attract, convert, engage, and delight customers in your e-commerce business, rely on the support of Agência e-Plus. Agência e-Plus has an experienced team certified in the RD Station Marketing Automation and Inbound Marketing tool . Therefore, they are qualified to create, test, configure, optimize, and evolve inbound strategies using this technology. In addition, they provide training, consulting, and advisory services for you, the merchant, and your employees.
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox and Pirelli, for example, in Spain, Portugal, Costa Rica, Argentina, Ecuador, Colombia and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now:
