The US fund Ten Oaks Group has acquired Rakuten's e-commerce operations in Brazil . The acquisition was made in the second half of 2019, but was only announced on Friday, January 17, 2020, by the website "Valor Econômico". Therefore, Rakuten is now Gencomm.
The Gencomm brand is now incorporated into the company's websites. Therefore, the former One and Genesis platforms are now called Genone and Genstore. The logistics tool is now Genlog. And finally, the former Rakuten Shopping is now GenMarket.
Website colors have also been replaced. While the Japanese used red, which from the point of view of Color Psychology is bold and, therefore, conveys “impulse” and “boldness”; Americans prefer blue, which is considered a conservative color that conveys “security” and “stability”.
In addition, the number of employees has decreased. According to the Valor Econômico website, in October 2019 the company operated with 150 people, but now employs only 100. In other words, there was a decrease of almost 34% in the number of employees.
Important to remember, former CEO René Abe left the company last year. The new owners are in the technology business, as you'll learn more about later.
Access and read the post " E-commerce platform migration " as well. Discover how to transfer your online store to another system.
WHO ARE THE OWNERS OF GENCOMM?
Gencomm's owners, which are part of the Ten Oaks Group, are private equity investors who target opportunities in mid-sized companies with an EBITDA of less than US$35 million. The group has carried out representative transactions in at least five different areas:
01 – Audits and regulations;
02 – Construction;
03 – Technology;
04 – E-commerce software;
05 – Services.
The company is headed by Mr. Michael Hahn , who is associated with Mr. Matt Magan. The lead investment professional at Tem Oaks Group is Mr. Alex Huron. The advisory board consists of Paul Thompson, John Moorefield, and Kevin Nolan.
Also, access and read the page " Design for e-commerce ". This way, you can learn how to migrate or redesign the layout of your online store with the specialized support of the e-Plus agency.
