In e-commerce, the word “conversions” refers to the transformation of a visitor to any page of your online store into something more than a visitor, that is, into a buyer, a subscriber or a content evaluator, among other things.
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TYPES OF CONVERSIONS IN E-COMMERCE
There are many types of conversions that can occur in an online store, among which I have selected 5, which you can check out below:
1. Converting visitors into product buyers:
This is, obviously, the main type of conversion that can occur on your e-commerce website. A lead enters a product page , reads its content, becomes interested, and completes a purchase.
We know that most Brazilian online stores are small and receive 10 visitors per month . We also know that the current e-commerce conversion rate is 1,60% . And we also know that the average order value (AOV) for national e-commerce is R$ 418,00 . Therefore, when we do the math, we can assume that a small online store makes 160 sales per month and is able to generate up to R$ 66.880,00 in revenue every thirty days. Is this your case?
Whether this is your case or not, this is the type of conversion you should work on increasing day after day. If I could give you one piece of advice I would tell you to improve your sales conversion rate and your TM for better results.
2. Visitors to Email Marketing Subscribers:
Once a visitor enters your online store and subscribes to your email marketing list, it's perfectly fine if they don't buy anything right away. After reading your killer emails, full of persuasive arguments , they'll surely change their mind and start thinking, "For God's sake, just sell me something already!"
To get your visitors to subscribe to your email marketing list, use lead capture forms , lead capture pop-ups , and squeeze pages . Read the article " How to get your first 10 email marketing subscribers for your online store? " and discover other ideas you can use.
3. Converting visitors into registered users in your online store:
A visitor will be able to enter your virtual store and not buy anything, but fill out a registration form. This isn't entirely good, however, when he comes back next time, sales will be a lot easier.
Next time, he can buy with just one click (without needing to enter passwords or fill out forms), in a few seconds, through technologies like SmartCheckout® , since registration has already been done. This is what we call impulse buying in e-commerce.
4. Visitors on content sharers:
In addition to sharing, your visitors can also like, comment on, and recommend your products on social media or via email. Facilitate these conversions with a design integrated with social media and a responsive layout capable of adapting to the small screens of mobile technologies.
5. Converting visitors into product reviewers:
Visitors who have already converted into buyers may return to your online store to comment on whether they liked the product, the delivery service, the customer service, etc. This audience content is important because it can convince other consumers who are hesitant to make a purchase on your website. This is because reviews created by buyers act as social proof that what you sell and how you sell it is truly very good. But be careful, because not everyone who comments has actually used the product. Therefore, to attest to the validity of the comments, use seals such as the " Honest Site " seal.
OTHER TYPES
You can also work with other types of conversions. For example, try convincing your visitors to install your online store's app, to view and purchase a related product through cross-selling and upselling techniques , among other things.
Well, from now on, think about converting, converting, converting, because without conversion there is no success in e-commerce.
