Keeping a customer is on average between three and four times cheaper for you as the CEO of an online store than acquiring a new customer. Therefore, investing in loyalty is essential for your business.
In the language of Marketing for e-commerce, loyalty is to create a lasting bond between the customer and the virtual store. There are many tactics to do this. One of them is to publish (make official) the content generated by the audience of your e-commerce.
As neuromarketing tells us , people are much more attached to the discourse of someone who has already used a particular product and says it is good (which generates credibility) than to the discourse of an advertisement that does basically the same thing, only comes from the mouth of a salesperson or marketer.
On the other hand, consumers feel valued and familiar with the brand building of your online store when they participate in it. They can truly feel part of the family, a group, an organizational culture , a set of ideas that represent them, when you, the CEO, provide them with this opportunity.
How to do this? Here are three ways to publish content from your audience. Check out:
1-Testimonies
Record videos of people who have already used and liked your services or products and publish them on your landing pages , product pages, and/or testimonial page on your e-commerce website.
2- Reviews
On your online store's product pages, provide a space for customers to express their opinions. Make sure these opinions are genuine. To verify this, use the Honest Site Seal.
3- Social networks
Pay attention to what people say about your online store on social media. Insert the coolest testimonials in banners with cool images and with the name of the consumers who gave them.
Of course, you should absolutely not publish anything that comes from your customers and your audience in general without first asking permission (if possible with a signable document) from the person making the statement.
Provided permission is granted, testimonials in text, audio, video, and image formats produced by consumers may be used as a marketing effort by your online store, helping you to strengthen your brand and, above all, to build customer loyalty that goes beyond mere reason.
