The multidisciplinary team at the E-Plus Digital Marketing agency – inspired by the gods of e-commerce – has compiled some precepts you should consider following to succeed in setting up and maintaining an online store . These are the 10 sacred and definitive commandments of e-commerce. Check them out:
1 – You will love your customers about all things and situations in e-commerce
Customers are the reason your online store exists, so constantly discover and offer solutions to their fears and their performance desires. Listen to them, research them and dialogue with them. That is, love them!
2 – You will plan your e-commerce first of all
Planning is fundamental because it allows for the creation of prototypes and the refinement of the original idea in an economical way, and, moreover, it prevents you from launching an online store without any guarantee that it will be successful.
3 – You will maintain your position as an entrepreneur and leader who looks to the future.
After creating an “A” business, innovate and create a “B” business. So, when demand for business “A” drops, you will already have a well-developed business “B” that will maintain your profit and sustain your company.
4 – You will have the services of a great professional administrator
If you lack the aptitude for accounting, projections, and organizing documents, processes, and people, hire an administrator who will maintain growth and ward off the chance of your e-commerce business going bankrupt.
5 – You will sell an entry product in new virtual stores
Market an entry-level product (low cost and high value) on your new e-commerce sites with the goal of overcoming the resistance that e-consumers have to buying from online stores they are not yet familiar with.
6 – You will choose a scalable e-commerce platform.
Think about the future of your online store. By the time sales increase, your e-commerce platform should be able to comfortably support and offer effective features for quality expansion.
7 – You will inspire, exhale and exude credibility
Use all possible means such as seals and security certifications, addresses and contact details in plain sight and other methods to show that your online store is highly trustworthy.
8 - Announce during favorable times and even more so during times of crisis.
The adage “advertising is the soul of the business” is still in vogue, only now in Digital Marketing, whose resources you should use mainly in crises to stay in the minds and hearts of consumers.
9 – You will gather and interpret access data before making decisions
Use tools like Google Analytics, ERP and WMS software, among others, to monitor your customers' access. Learn to interpret this data and use it to make more informed decisions.
10 – You will optimize your e-commerce business in all sectors periodically
Use the statistical data obtained through your monitoring technology to improve your online store. Also, constantly review your value chain to reduce costs and increase profits.
Well, there are the 10 sacred and definitive commandments of e-commerce – inspired by the gods of e-commerce. Can I ask for an “Amen” after that? May I say an “Amen”, production?
