A Google Ads agency is a company equipped to develop sponsored advertising campaigns, which can be displayed on the search engine or on Google's network of partner websites. In the e-commerce world, these ads are essential for generating leads and customers for online stores like yours.
To give you an idea, according to data cited on the Small Biz Genius blog , Google has a 92,96% share of the global search engine market. The Display Network alone, which encompasses Google's partner websites, reaches 90% of internet users. In other words, a vast audience that cannot be ignored.
Furthermore, investing in sponsored links really does generate good results. According to Google's Economic Impact Report cited on the Main Street ROI blog , companies have an average revenue of $2 for every $1 spent on Google Ads. This is because paid advertising generates several benefits, such as:
- More purchase intentions:
Of the Google ads that receive clicks, 65% have keywords with purchase intent such as "buy," "shop," "acquire," "get," "cheap," and "for sale" ( Power Traffick ).
- more links:
As long as the ads are done well, either by their own team or a Google Ads agency, they can generate more leads. In fact, 70% of mobile users call a business directly from Google search (Power Traffick).
- Greater brand awareness:
Google Search Network ads can increase brand awareness by up to 80% ( Inside AdWords ).
As you can see, advertising on Google makes all the difference, especially if you can count on the help of a Google Ads agency.
WHY HIRE A GOOGLE ADS AGENCY TO PROMOTE YOUR E-COMMERCE?
A Google Ads agency can create sponsored ad campaigns for your e-commerce on both the Display Network and the Google Search Network. Thus, you will not have to bear the costs of maintaining your own team for this within your company.
Keeping your own Marketing team can be very expensive. In this case, you have to purchase a room, equipment and software. It is necessary to constantly update and maintain all of this. Having a team also means paying salaries and charges, applying training, dealing with turnover, etc., all the time.
A Google Ads agency, on the other hand, can be much cheaper, as you will only have to pay the price of the ads and the agency's fees. The rest is all up to the agency itself. That way, you won't have to worry about maintenance, salaries, team renewals, etc., and you can dedicate your time to other, more relevant things.
HOW TO HIRE THE RIGHT AGENCY?
Google has a network of partner agencies called Google Partners. The e-Plus Agency , for example, has been part of this network since 2015, having served hundreds of e-commerce businesses in Brazil and ten other countries across several continents. To become a Google Partner, a series of requirements must be met, which I will list below.
First, to be a Google partner, you must maintain an ad spend of $10.000 for 90 days and have at least 50% of your staff certified in Google Ads. In addition, a minimum performance of 70% is required. In other words, you need a lot of experience to be among the best.
Recently, Google recognized e-Plus Agency as a Premier Partner . This means that in addition to meeting the Google Partner requirements, this Google Ads agency is among the top 3% of Google partners in the country in factors such as customer growth and retention, product diversification, and annual advertising spend.
As a Premier Partner, the e-Plus Agency has access to training, support and useful resources to lead clients like you to success. It also has access to product betas, advanced Google Ads support and dedicated account support, giving you even more potential to take care of your sponsored ad campaigns.
Therefore, if you are looking for a Google Ads agency, count on the e-Plus Agency. To get in touch right now, just click the button below and start a conversation via messenger app:
