Real-time analytics is a feature of some software with which it is possible to check access and engagement, geographic origin, key terms used for access, pages visited on an e-commerce site and conversions of visitors to shoppers in a virtual store, among other actions, when they happen.
There are many software capable of performing this feat. I list three of them below:
1.Google Analytics
2.woopra
3. FoxMetrics
Essentially, the great advantage of analyzing your visitors' actions as they occur is that this spontaneity gives the human brain the power to generate insights that are not always possible with cold checks, that is, with data collected for analysis after everything has already happened.
So, in the heat of real-time spontaneity, you can:
• Identify crises
Watch when a high volume of visitors go straight to a specific page on your site or the other way around. Analyze the crisis behind this event and turn it into an opportunity.
• Identify opportunities
Perceive trends for certain products based on access to certain types of content on your online store's blog and, based on that, create and/or launch new products equivalent to the new demand.
• To monitor A/B tests
View the behavior of Internet users in relation to two or more similar pages with a open positioned in different place, a changed color and other changes in order to choose the best option.
• Fix bugs
Analyze access to applications within your virtual store or the main application of your e-commerce site and, with that, think of more adequate solutions for the bugs of these systems.
• Analyze promotions
Check the progress of promotions as they happen to better understand e-consumer behavior and gain insights for making improvements.
Not to mention that real-time analytics can also be used so you can understand how your loyal customers and potential customers enjoy the content you publish for free on your blog.
Based on insights gained through real-time analysis, it's possible to optimize processes, develop improvements to increase engagement and loyalty, and discover gaps for creating value propositions that more perfectly match the desires of e-consumers.
