Shelf Infinita is an omnichannel concept that mainly covers the integration of physical and virtual store inventories.
This integration, in turn, aims to avoid lost sales due to lack of products, or a specific product, at the time of purchase.
- As soon as you can read the article too "Walmart Brazil” and learn how this market network is preparing an omnichannel business for the future
EXAMPLES OF USE OF THE INFINITE SHELF
Suppose, for example, that a consumer enters your physical store and wants to buy a certain product that is missing from the shelf or that does not have the desired color or size.
In this case, if the store has tools for the application of the Infinite Shelf concept, then the seller can help the customer to buy the product online immediately.
In other words, since the product is not available in the physical store, the seller will use stock from the company's online store.
Subsequently, the customer can pick up the product at the physical store itself or request delivery of it to their home.
By the way, when buying a product directly on the e-commerce site, the customer may also prefer to pick it up at the physical store instead of receiving it at home.
Well, here's the Infinite Shelf that integrates the stocks of your physical and virtual stores, and thus provides benefits for both consumers and you retailer.
- Aso you can also read the post "Bahia Houses”. In this way, learn more about the opening of an omnichannel store of this network in the city of Ouro Fino, in Minas Gerais
ADVANTAGES OF THE INFINITE SHELF
By integrating the inventories of your company's physical and virtual stores, the Infinite Shelf actually gives your business more power. It undoubtedly extends the omnichannel characteristic. Of course, with it you can:
- Use stocks from virtual and physical stores to avoid the loss of sales in a physical store
- Alleviating consumer frustration when they cannot find a specific product
- Eliminate the cost of shipping when the customer chooses to pick up at the physical store
- Providing consumers with more choice
Anyway, if you have a good tool to apply the Infinite Shelf concept, your business can obtain a considerable performance improvement.
- As soon as you can, also read: "Omnichannel consumers buy more and are more loyal"
INSTORE TOOL FOR APPLICATION OF THE INFINITE SHELF CONCEPT
Are you already familiar with the inStore app from VTEX?
With this feature you can apply the Infinite Shelf concept to your business with practicality.
Imagine, for example, that a consumer enters your physical store and asks for assistance from a salesperson.
In fact, this seller will be able to use the inStore from a smartphone or tablet to identify the consumer and, from there, perform a personalized service.
In addition, the seller will be able to find the missing product in the physical store in the online store's stock and make the purchase online on the customer's profile.
MORE PRACTICALITY TO SELL
inStore allows sellers to scan a product and add it directly to a virtual shopping cart, which is integrated with the VTEX platform and consequently with their e-commerce website.
As can be seen, the shopping experience thus becomes unified.
In this way, selling is much easier and faster, with all the benefits of the Infinite Shelf concept mentioned above.
MORE ADVANTAGES OF INSTORE VTEX
By using inStore VTEX you get benefits like:
Omnicality:
Integration of the stocks of your physical and virtual stores.
Integrations:
Can be used with barcode reader, mobiles, computers, etc.
Follow up:
Sales can be monitored in real time via the VTEX system.
Customization:
Customer identification via e-mail or CPF allows individualized service.
Flexibility:
inStore can be used to close sales anywhere in the physical store.
Multiplicity:
Payments can be made with cash, debit or credit.
Intuitiveness:
Sellers can learn to use inStore in just ten minutes.
Compatibility:
It integrates with Android, iOS and Windows systems, among others.
Scanability:
Inclusion of products from the physical store in the customer's online shopping cart.
Security:
In case of theft, the password is reset, which prevents third-party access.
- Aso you can also read the article "omnichannel VTEX”. In this way, learn how this Brazilian cloud commerce multinational works to enhance the performance of physical stores integrated with the VTEX platform
In addition, inStore allows you to send receipts via email or print them at the time of purchase.
As you can see, with inStore you can successfully implement the Infinite Shelf to your business.
Of course, with it your salesperson checks stocks in physical and online stores, and closes sales anywhere in the physical store, which reduces queues.
In this way, it will be possible to improve the omnichannel experience in your stores and consequently increase your customer base.
- As soon as you can, also read the post “Multichannel, crosschannel and omnichannel in e-commerce"
SUPPORT FOR INSTORE DEPLOYMENT
Do you need support to implement a VTEX virtual store and/or inStore in your physical stores?
If so, you can count on the help of the e-commerce agency e-Plus.
On the market since 2013, e-Plus has already implemented more than 300 virtual stores in Brazil and abroad with top-of-the-line e-commerce platforms such as VTEX.
If you want to know more about e-Plus support for VTEX technologies, send us a message via email or phone available in the “Contact Menu” of this website or, if you prefer, click on the button below to call us on WhatsApp right now. :
