Vivo's launch of a services marketplace is the latest news on major Brazilian technology portals. Vivo Plataforma Digital , as it's being called, sells SaaS and IaaS systems to companies looking to start or advance their " digital transformation ."
For those who don't remember, Vivo is the commercial brand of Telefônica Brasil, one of the main communication conglomerates in the country. It is a fixed telephony, mobile telephony, broadband internet and pay TV concessionaire for companies and end users.
Find out how the aforementioned marketplace works. Stay on top of the mix of services being sold on this platform. Know its main characteristics and objectives. Get tips for setting up your own marketplace.
As soon as you can click on “Talkdesk launches marketplace” to read a similar post.
Access and also read “what is marketplace".
VIVO LAUNCHES MARKETPLACE: GET TO KNOW THE PRODUCT MIX!
Vivo Plataforma Digital's product mix is actually a mix of cloud services for companies. In general, they are ideal services for companies that want to transform themselves digitally in order to increase their relevance in the market. They are mainly available in the following categories:
- Productivity
- Management
- Safety
- Sharing
- computation
- Storage
- Communication
- Student Exchange
As already mentioned, they cover Software as a Service (SaaS) and Infrastructure as a Service (IaaS) systems such as:
- AWS Cloud
- cloud huawei
- Microsoft Dynamics 365
- Microsoft Intune
- Microsoft Enterprise Mobility + Security
- Microsoft Azure Advanced Threat Protection, Information Protection and Active Directory
- Microsoft Kaizala Pro, Power Apps, Project Online, Visio Online, Power Bi and Windows 10
- SharePoint
Soon, the company will include Google Cloud services in its catalog. In this way, it intends to make the best cloud technologies on the market available for sale in its recently launched marketplace.
OBJECTIVES OF THE VIVO DIGITAL PLATFORM
First, Vivo's marketplace aims to sell multiple cloud services from different providers on the same platform. The idea is, in this way, to provide more practicality for viewing, comparing and purchasing each one of them.
In addition, by offering access to consumption reports, personalized reports, cost analysis, outgoing network traffic, monitoring via dashboards, among other resources, Vivo aims to make it easier for client companies to manage.
In other words, Vivo wants to offer better usability and a better experience to use these services.
DO IT LIKE LIVE: BUILD YOUR OWN MARKETPLACE!
Practically every month there are marketplace launches on the market. Companies from around the world develop and put to work platforms in areas ranging from handicrafts to the most modern digital technologies, including the agribusiness, food and beverage, education, auto parts, apartments and fashion sectors, among others.
In the article “ New Marketplaces ” that I published here on the e-Plus blog in April 2020, I listed 10 such ventures launched in the previous seven months. It's worth accessing and reading, as it will certainly help inspire you when creating your own online shopping mall.
Step by step
The first step in developing a marketplace is planning, which can be done using entrepreneurship tools such as a Business Plan , Business Model Canvas , and the Startup E-commerce method , among others. Right after that, it's important to open a company (if you don't already have one) or adapt your e-commerce CNAE (National Classification of Economic Activities) to the type of business you intend to enter.
Once this bureaucratic part is resolved, the next step is to hire an e-commerce agency . At this stage, you can learn about and select the best e-commerce platform for your project's needs. The agency will then develop the layout/design and put the marketplace online.
It's important to mention that, once a marketplace is up and running, it requires investment in marketing in two ways. The first is to attract an audience of visiting consumers. The second is to attract more and more sellers to your online shopping platform. Ultimately, you can earn a commission on each sale made by each seller within the platform.
To learn even more about this topic, click on " How to create a marketplace ". This way, you'll get some basic tips for setting up your online shopping mall!
