Amazon is world-renowned for selling everything and everyone. And to achieve this goal, it uses various business and digital marketing strategies.
The W magazine for the month of December highlights the best strategies used by Amazon in 10 steps and you can learn a lot by applying them in your virtual store.
1- DESIGN
Products are the highlight on any webshop page.
2- USABILITY
The departments are very well defined to facilitate the flow of purchases.
3- RETARGETING
Amazon pioneered the use of retargeting techniques, a technique currently widely used by various types of online stores.
4- DIRECT MARKETING
Monitoring competitors' prices and working with lightning deals is one of Amazon's strategies.
5- SEO AND EMAIL MARKETING
For every BRL 2,48 invested in Email Marketing strategies, Amazon has a return of BRL 110,00. Personalized emails and a very well segmented base are responsible for this expressive result.
In terms of SEO, Amazon has more than 12.6 million words indexed on Google. This is due to a very well defined strategy of internal links and optimization of product texts and page meta-tags. In August 2014, there were more than 230 million organic hits.
6- SECURITY
In addition to using secure connections (SSL) which is already a standard in online stores, Amazon seeks to make information about the privacy terms and clear exchange policy highlighted.
7- SOCIAL NETWORKS
Facebook and Twitter profiles are highlights of Amazon's social media strategies. Of particular note is the hashtag #AmazonWishList, which allows users to add a product to their wish list on Twitter.
8- M-ECOMMERCE
In the mobile environment, Amazon offers a responsive layout in its virtual store, in addition to having its own application so that customers can make their purchases in a controlled environment.
9- LOGISTICS
Always seeking simplicity in its processes and with a total focus on the customer, Amazon is able to sell and ship its products to different parts of the planet in an extremely efficient way.
10- AMAZON SPEAKS
The article ends with a short interview with Amazon's communication center regarding what they think about Brazilian consumers and gives tips from the company to small Brazilian entrepreneurs.
Check out all the tips in the December issue of W magazine. They're already on newsstands, or you can buy the digital version by clicking here.
