Buybox, also called seller box or shopping box, is a feature available on marketplaces like Amazon , for example, which serves to display products from various sellers on one page in order to provide consumers with more choices.
HOW DOES BUYBOX WORK?
The seller box works very simply. When a consumer searches for a product's name in the marketplace's search field, the feature lists all the sellers that sell it. In this way, the consumer has access to several purchase options.
In general, the buybox algorithm highlights the product with the best price. But in addition, it lists the sellers who sell the same item. In this way, the consumer can compare parameters such as the cost of shipping, delivery methods, product color variations, etc.
In any case, as a seller , the ideal is to try to ensure that the products you sell on marketplaces always appear prominently. This way, you will get more traffic to your sales page and your chance of closing a deal will be higher than that of your competitors.
HOW TO GET HIGHLIGHT FOR YOUR PRODUCTS?
In most marketplaces, the main criterion for your product to appear prominently in the seller box is price. Indeed, if your price is lower than that of your competitors, the tendency is that you will get the precious highlight in the shopping box.
However, it is worth saying that pricing your product at a much lower level than the competition can generate distrust in consumers. Therefore, always seek balance when pricing each item.
In addition, to list the products, the buybox algorithm can take into account other parameters such as the quantity of the item in stock and the value and term of the shipping. He may also consider the best payment terms and sellers' reputation, etc.
ADVANTAGE OF BUYBOX FOR THE SELLER
The main advantage of buyboxes for sellers is that when listing products from sellers, it opens up more space for the display of their products. Although your products are often not featured, the feature increases your chances of reaching consumers interested in your products.
As soon as you can, click on “ VTEX Marketplace ” and discover how to set up your own marketplace or act as a seller on third-party marketplaces!
