Launched in May 2020, Facebook stores arrived with the promise of becoming another sales channel, especially for retail. With them, small and medium businesses like yours can sell items to the vast audience on Facebook and Instagram.
This type of online store allows the use of Facebook Pay as a payment method . In effect, consumers can pay for the products you sell directly on the social network. That is, it's a much simpler and faster process.
In addition, Facebook stores make it possible to send people to your traditional online store. That is, you include in it the photos of products that, when clicked, send the internet user to the checkout on your main e-commerce site.
And there are more advantages. A Facebook shop can be included in your headless commerce. Headless commerce is commerce that operates on a platform that allows you to provide product descriptions, prices, and content to all other sales channels.
Therefore, the same product catalog you maintain in your online store can be used in your brand's store on the world's largest social network. This is the case with the VTEX platform, for example (click on " integration tutorial " to learn more).
And it is worth remembering, finally, that a store on Facebook can also be a good deal for C2C commerce, in which one consumer sells to another. In fact, with this strategy it is possible to “become a company” and migrate to B2C commerce in a very short time.
HOW TO SET UP YOUR FACEBOOK SHOPS
Facebook Shops are managed through Commerce Manager. To work with them, first register as an administrator in Business Manager . Then, create a fan page and a product catalog for your brand.
Later, on a desktop computer, access the Commerce Manager system , click on "Add store" and proceed. Select a checkout method, which can be "on another website", "with message" or "on social media".
In the next configuration step, choose the fanpage where the store will be integrated. Next, connect a business account. Select a catalog or create a new catalog to add products.
Next, review store details, review and accept seller performance and liability policies. Finally, click on “Create your store”. Now create a collection, customize and publish. In 24 hours, your new sales channel will be live on the social network.
As soon as you can, click on " Social commerce " and learn how to use this strategy!
