Twitter Analytics is Twitter's data analysis tool, which you can use to monitor, examine and learn about your followers and thereby optimize and tailor your organic and sponsored content in order to generate more visits, engagement and conversion. Therefore, this tool is essential for e-commerce.
HOW TO USE TWITTER ANALYTICS IN E-COMMERCE?
The first step to using Twitter Analytics is to create a business account for your e-commerce site on the social network. Then, develop a fan page on this social network and start publishing organic and sponsored content .
In fact, as consumers visit your posts and advertisements, Twitter Analytics will begin to count the hits. More than that, it stores the data so you can view it whenever you want.
To access and visualize data in Twitter Analytics is very simple. Just log in to your account, click on the “More” button available on the left side menu and then on “Statistics”. Once this is done, use the top menu of the page that will open to access the data panels, note:
- Homepage: see a summary of everything that happened on your fanpage in the last 28 days;
- Tweets: Track data from featured and promoted tweets, for example;
- Videos: in this Twitter Analytics dashboard, observe the performance of your audiovisual content;
- Conversions: data from consumers who clicked on your ads and purchased your product;
- Events: View data for your Twitter Pixel.
As you can see, from these dashboards you will be able to monitor and analyze data such as mentions, impressions, engagements, highlights, followers, conversions and much more. Thus, you can improve your content and attract more qualified consumers to your business, among other advantages. Therefore, it is worth using Twitter Analytics for the benefit of your e-commerce.
As soon as you can, click on “ Twitter Ads ” and learn how to reach consumers on the microblog!
