Forgive me for the pun on the song “Tranquilo e Favor” by the bombastic MC Bin Laden that I inserted in the title of this article, but it was a way of drawing your attention to this controversial issue:
– Is it a good idea to use Adsense, Lomadee or another affiliate program among my online store products?
Adsense, for those who don't know, is Google's affiliate program in which blogs and sites listed on the Display Network of this giant web search company receive money to publish third-party ads from the Adwords system.
To learn more about these two systems, access and read the article " What is the difference between Google Adsense and Google Adwords? " that I published here on the E-Plus Digital Marketing agency blog in November 2015.
What matters to us now, however, is whether it is feasible to publish third-party Adsense advertising amid our e-commerce products, since if competitors' products are lower priced, we will lose the consumer.
On the other hand, every time the consumer clicks on an Adsense advertisement on our blog and on the sales pages of our products, we earn a percentage of the click.
Furthermore, when our products are priced lower than those of our competitors that appear in Adsense advertising, we will win the battle and win not only the purchase of the time, but also consumer loyalty.
That is, we win in two ways:
1. If the consumer buys our product instead of the competitor;
2. If the consumer clicks on the affiliate program ad.
So far, everything seems very simple, especially when we know that some large stores like Extra, for example, use affiliate programs in the middle of the descriptions of the products they sell online.
However, it's not all that simple. Ideally, in this case, you should use cold monitoring tools (after the interaction has occurred) and analyze the e-consumer in real time (at the moment the interaction happens). After that, check if the final result of interactions on pages with affiliate programs like Adsense is profitable for your online store, if the process interferes with customer loyalty , if it's worthwhile to use it only on the e-commerce blog or if it's better to use it only within product descriptions, etc.
Anyway, is using Adsense in my virtual store easy and favorable? It could be yes and it could be not. Everything will depend on the type of business, the type of product, the type of page and the analyzes and tests you do.
