Have you ever stopped to think that a blog has the power to improve the positioning of your virtual store and your digital business on search engines such as Google, Yahoo Search and Bing, and thus increase your sales? But not only that.
An e-commerce blog is also a channel where you can create and tell inspiring stories for your target audience, which will keep them highly loyal to your brand, according to Lovemark's Theory.
In addition, a blog embedded in an online store serves to:
– To present and adapt the features of e-products to e-consumers.
– Increase your domain and authority in your line of business
– Expand dialogue and create links between e-consumers and your store
– Favor your social networks by sharing relevant posts
– Improve your public relations and more
To help you with the task of creating a good blog for your online store, I made this short analysis of three famous e-commerce blogs, which you can be inspired by:
Sonar Blog
The Submarino blog has several contributors who publish content in four specific areas: "fun and art," "coolstuff," "technology," and "fashion." It has a form for collecting emails, which is fundamental to the company's sales funnel.
Lu's blog
Magazine Luiza's blog has its posts published and signed by avatar Lu, who simulates the store's founder. The most published topics are information about new products and launch alerts. In the column on the right there is a direct link to “Lu Explains”, in which the products are analyzed in detail and linked to the store's sales pages.
AllExtra
Extra’s blogF has posts like “What it is”, “What they are”, “How and/or why to choose this or that”, “The 10 most or best”, etc. All articles contain links about the products, which go straight to the sales pages of the virtual store. The posts do not have human subscribers or avatars, that is, the one who subscribes is the Extra institution.
So, dear entrepreneur , when you're in the planning phase of an e-commerce business, always remember to include an e-commerce blog in your project, as this tool is key to your success.
