Email marketing is one of the most cost-effective ways to capture leads , turn them into customers, and subsequently into loyal customers. Therefore, you not only can but should use it in the context of your online store.
With a good Email Marketing strategy you will get:
1. More audience:
Experts estimate that there are currently 4,6 billion email accounts in the world and that approximately 200 billion emails are sent every day. That's a huge market for an e-commerce entrepreneur like you.
2. More viewing:
According to a MarketingSherpa survey, 72% of consumers like to use email as their primary channel to receive offers and information about products and brands.
3. More conversion:
On average, E-mail Marketing can generate a sales conversion that varies between 2 and even more than 4%, which is higher than the average of e-commerce itself as a whole, which is around 1,65, XNUMX%.
4. More loyalty:
Consumers who sign up for a squeeze page do so because they have a genuine interest in your products and services and, therefore, choose to follow you via email throughout the entire Buyer's Journey.
5. More savings:
Working with E-mail Marketing campaigns is much cheaper than advertising on billboards, magazines, newspapers, radio and other traditional marketing media and also Digital Marketing.
More than just customers, you need to have customers who regularly shop at your online store. These customers, in turn, can be gradually won and kept via E-mail Marketing.
