Hello everyone at Agência e-Plus, how are you all doing? I'm here to share another success story about using VTEX technologies. Today I'll be discussing the case of Usaflex, which generated 40.000 customer interactions shortly after using VTEX's conversational commerce feature , VTEX Assisted Sales. Read on to find out more about this story!
- As soon as you can click on “What is VTEX” and learn more about this brand’s e-commerce and marketing technologies!
DISCOVER USAFLEX
Usaflex is a Brazilian footwear industry. It appeared in history in 1998, in the city of Igrejinha, in Rio Grande do Sul, on the initiative of businessman Juersi S. Lauck and his partners. It manufactures and sells shoes, bags and accessories mainly for adult women.
With 4 factories in Rio Grande do Sul and more than 300 franchised stores in several Brazilian cities and states, Usaflex has established itself as one of the largest companies in the footwear production and trade sector in the country.
In addition, Usaflex has a virtual store built and orchestrated using the VTEX e-commerce platform. Anyway, the company was already having great success with physical and online sales. However, its directors decided to optimize processes by unifying channels.
In 2020, using a new technology from VTEX, precisely VTEX Assisted Sales, Usaflex connected franchised physical stores to the WhatsApp sales channel. Keep reading to learn more about this project!
THE USAFLEX PROJECT WITH VTEX TECHNOLOGY
Usaflex therefore implemented the VTEX Assisted Sales tool , which before being acquired by VTEX was known as Suiteshare. This tool has features to attract, convert, and organize leads , as well as to analyze behavioral data from these contacts. In addition, it enables remarketing campaigns.
The main objective of the project to implement VTEX Assisted Sales in Usaflex's commercial operations was to improve communication between franchised retailers and the brand's customers. The idea was to connect customers to the geographically closest stores and, thus, reduce friction between customers and retailers. Find out more below!
SOLUTIONS
Using VTEX Assisted Sales, Usaflex put into practice actions such as:
- Marketing Campaigns with videos and QR Codes: QR Codes were used to direct consumers to the nearest store's WhatsApp, improving physical sales locally;
- Remarketing Campaigns: Usaflex started collecting consumer behavior data with a view to using this knowledge in Remarketing. In this way, the company impacted the contact base with ads on Google, Facebook and Instagram.
The results didn't take long to come. As can be seen in the next topic, Usaflex obtained a huge return using this strategy with resources from VTEX Assisted Sales. Follow along!
- As soon as you can, read also: “Dermalogica promotes products via Whatsapp and generates 70% more revenue per lead than via email"
USAFLEX PROJECT RESULTS WITH VTEX TECHNOLOGY
Through VTEX Assisted Sales, Usaflex reduced the customer's purchase journey time . This happened primarily because customers gained faster contact with the nearest stores. But in addition to speeding up communication, the project reduced noise in the company's sales process. Thus, Usaflex achieved:
- 40.000 new conversations on WhatsApp after implementing VTEX Assisted Sales;
- 5.000 new leads in the first week;
- 9.900% increase in visits to stores’ WhatsApp. The company went from 70 to 7.000 accesses, that is, a 100-fold growth.
In short, VTEX Assisted Sales is one of VTEX's best tools. Along with the e-commerce platform, the Order Management System (OMS), Tracking, Live Shopping, and the Sales App, among other technologies, it provides real improvements to e-commerce and unified commerce . It's worth implementing!
HOW TO IMPLEMENT VTEX TECHNOLOGY?
To implement any of the VTEX technologies, turn to e-Plus Agency. e-Plus Agency has been VTEX certified since 2015 and is therefore qualified to create, migrate, integrate, evolve, test, manage, and promote e-commerce platforms using this brand's tools.
With over 10 years of experience, e-Plus Agency has produced more than 400 e-commerce and marketing projects for companies in Brazil, Portugal, Spain, Costa Rica, Ecuador, and other countries. This agency is recognized worldwide by the VTEX Quadrant . To hire them, click the button below and start a conversation via messaging app right now:
