
Image: @studiogstock
The Brazilian technology multinational for online and offline retail, VTEX, recently launched a new tool, which helps physical store sellers to sell their products on the internet as well. It's Social Selling VTEX.
VTEX Social Selling is a social commerce ( s-commerce ) application, meaning it uses certain elements of social networks (in this case, messaging apps) to attract consumers and make online sales.
With this tool, merchants can add products to a virtual cart and then share it with a customer via Facebook Messenger or WhatsApp , for example. The customer, in turn, will only need to checkout and complete the purchase. Simple and effective.
Check below the main features of this application. Also know your goals. Finally, learn to use it correctly. Digitally transform your business! Start selling online with practicality!
As soon as you can, also click on “ VTEX Log ” and learn about an excellent solution for e-commerce deliveries.
CHARACTERISTICS OF SOCIAL SELLING VTEX
VTEX Social Selling is a free, shareable shopping cart application. It's a digital transformation initiative aimed at those in the brick-and-mortar retail sector who now want to experiment with online sales as well.
Its operation is very simple. You merchant insert the products your customer wants into a virtual shopping cart. Soon after, you send the link of that cart to your customer via WhatsApp or another messenger app. You can also send via email if you wish.

MAKE SALES ONLINE WITH CONVENIENCE THROUGH A SHARE VIRTUAL CART!
Then your customer clicks on the link. On the page that will open, he enters the delivery address, selects the payment method and completes the purchase. Then, once the payment is received, you make the delivery. If the customer wants, he can pick up at your physical store.
After sending the link, you, the merchant, can track the sale via the messaging app. In other words, you can provide more information about the product in question, offer sales support, and even cross-sell or upsell.
TOOL OBJECTIVES
The main objectives of Social Selling VTEX are:
- Start physical store merchants like you in digital sales media, that is, offer a free gateway to e-commerce;
- Help physical store sellers to make more sales during quarantine periods such as those caused by Covid-19 pandemic;
- Enable assisted sales and sales monitoring via messenger app in a very easy way.
And when I mention “easy” it really is. Check out how simple it is to integrate this tool into your business.
HOW TO CONFIGURE SOCIAL SELLING VTEX
To configure Social Selling VTEX and start using it immediately, just follow the steps:
01 – Contact your preferred e-commerce agency or VTEX directly;
02 – Request the installation of Social Selling for your business;
03 – After installation, use the link < https://www.site.com.br/checkout/?socialselling=on >;
04 – Replace the beginning of the URL in the link from the previous topic with your business name.
Ready! Cart activated!
As you can see, this tool is a handy tool for those who need to take the first steps towards digital transformation. Starting to sell via the internet is fundamental above all to win over the new generations who were born immersed in electronic and online technologies.
Also, access and read the post " VTEX buys Biggy and dLieve ". This way, you can learn about the platform's improvement plan in view of its expansion in the US and European markets.